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ing are as follow : ① long sharp tooth , esp of dogs and wolves,长而尖的牙（尤其指狗和狼的）② snake’s tooth with it injects poison (蛇的毒牙). [3] p524 Then , it is easy to image that when the English speakers read this word , a dog or wolf with the long sharp teeth , or a snake may come out instead of a pretty girl who just uses this lipstick .[4] p80 And one more example. “ 蓝天 ” （“ Langtian ”）is a brand of one kind of toothpaste made in China. It is very popular in China and in the southeast of Asia . But it fails in America market . Why ? The translation is the key of all reasons . The brand “ 蓝天 ” is translated into “ Bluesky ” and “ BlueHeaven ” . In Chinese , the blue sky and the white clouds are the symbols of happiness and elegance . But in English bluesky is a word whose meaning are: useless, with less value , no steady and an invalid negotiable securities . Supposing that you are a consumer , can you buy this “ useless ” commodity ? Besides , another word “ BlueHeaven ” is a name of one kind of narcotics , with a blue capsule , and has existed in the Western countries for a long time before the coming of “ 蓝天 ” . Then , when the westerners read the name of BlueHeaven , they mostly take it as the narcotics . So , do they dare to buy it ?[5] p95 2.2 Differences in connotation Different lands and cultures between east and west makes people have different thinking patterns. For instance , one kind of perfumed soap for bath is named “ 蜜蜂 ” (“ Mifeng ” ) in Chinese . Maybe the producer wants to tell the consumers that soap is perfumed and consists of many spices , which are gotten with the bees‘ help of collecting them from millions of flowers . But this implication is beyond the understanding of the English people. English speakers don’t like this name , because they think that on the body of the bee there are many invisible fine hairs and that may make them feel uncomfortable . So few are willing to buy this soap. And “ 蝙蝠 ” (“ Bianfu ” Pinyin ) is a symbol of luck and happiness. It is popular with the Chinese people , for “ 蝠 ” ( “ fu ” ) and “ 福 ” (happiness) are homonymy in Chinese. “ 蝙蝠 ” is a good brand for the product such as glasses. However, things are different in English. Then what would English speakers think ? They think that the “ Bat ” is a blind ugly and fierce animal which flies only at night , and doesn’t dare to turn up in the daylight . In the west , bat stands for death , and if a bat comes into your house by accident, that may be an ill omen for you . And the English people usually compare an old bat to an old blind and ugly woman . Therefore , how can the western people wear the “ Bat ” glasses with this thought ?[6] p96 Here is one more example. The Chinese people take the magpie as a lucky bird which brings people good news, as a saying goes : If there is a magpie standing in the tip and singing , a good news will come . In China , every 7th July in the lunar calendar , when the herd-boy and the weaving-girl are supposed to meet , the magpies would gather as a bridge to help them . Of course , in Chinese , “ 喜鹊 ”( magpie ) is a good name for the radio and acoustic installations . However , in the western countries , people don’t think so . They think that a magpie is a bird which is whistling day and night , making noises and bringing the junks into the nestle . And then a magpie is usually compared to a person who treasures those useless things with the least intention to throw them away and a person