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ion of a person or group of people in a particular situation. Therefore, different people in the society use different euphemism for communication. In this thesis, we introduce three pairs of roles’ relationship: equal and unequal, distant and intimate, formal and informal. People in communication have different social positions in unequal roles’ relationship and have some similar social positions in equal roles’ relationship. In distant roles’ relationship, the psychological distance is long. In intimate roles’ relationship, the psychological distance is short. In formal roles’ relationship, the social relationship of people in communication is formal and serious, while in informal roles’ relationship; the social relationship of people in communication is informal. Then, we analyze the reasons of using euphemism from psychological factors and politeness principle in three pair of the roles’ relationship. The psychological factors include the sense of shame, pursuing good fortune and avoiding disaster, avoiding irritating the others, the feeling of anxiety, the feeling of shyness and timidity, group habit, distance creates beauty. The way of using euphemism is also very important for people to communicate. We analyze the way of using euphemism from speech act: locutionary acts, illocutionary acts, and perlocutionary acts. In order to achieve the best communication effects, different people take different way of using euphemism to communication and let others know their real meaning. In a word, according to psychological factors, politeness principle, and speech act, we can know the reason why people use euphemism in three pairs of roles’ relation and the way that people use euphemism to achieve their aims. Bibliography [1] Austin, Jane. How to Do Things with Words[Z]. Oxford: Clarendon Press. 1975. [2] Addison Wesley Longman Company. Longman Dictionary of English Language [Z]. Great Britain: Longman Group Limited press. 1984. [3] Gove, P.B. & Webster Merriam. Webster’s Third-New International Dictionary [Z]. U.S.A: G&C Merriam Company. 1976. [4] Hornby, A.S. The Oxford English Dictionary[Z]. Great Britain: The Oxford University press.1969. [5] Ke Yanfen. An Anthology of Best English: humorous stories[Z]. Beijing University Press. 1995. [6] Levison, S.C. Pragmatics[M]. Cambridge: Cambridge University Press. 1983. [7] Mey, J.L. Pragmatics: An Introduction[M]. Foreign Language Teaching and Research Press. 2001.10. [8] Neaman, J.S. & Silver,C.G. Kind Words: A Thesaurus of Euphemism[Z]. World Publishing Corporation. 1991. [9] Procter, P. Cambridge Internationary Dictionary of English[Z]. Shanghai: Shanghai Foreign Language Education Press. 2001. [10] Verschuren, Jef. Understanding Pragmatics[M]. Foreign Language Teaching and Research Press. 2000. [11] 曹春春. 礼貌原则与语用失误[J]. 外语学刊1998(2)：69-73. [12] 陈汝东. 社会心理修辞学导论[M].北京：北京大学出版社. 1999. [13] 何自然. 语用学概论[M].湖南：湖南教育出版社. 1988.4. [14] 姜望琪. 语用学[M]. 北京：北京大学出版社. 2000.1. [15] 刘纯豹. 英语委婉语词典[Z]. 江苏：江苏教育出版社.1993.5. [16] 刘寅齐. 英语委婉语:特点、构造及应用[J]. 外语与外语教学2000(8)：36-38. [17] 马登阁. 从语用学看语言交际中的礼貌原则及英语礼貌语言的表达方式[J]. 北京第二外语学院学报. 1995(2)：1-6. [18] 彭增安.语用•修辞•文化[M]. 上海：学林出版社. 1998.12. [19] 吴礼权. 论委婉修辞生成的心理机制[J]. 修辞学习.1998(2)：11-12. [20] 徐海铭. 委婉语的语用学研究[J]. 外语研究.1996(3)：21-24. [21] 周巧红. 礼貌原则与英语委婉语[J]. 娄底师专学报.1998(4)：80-81.