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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-27编辑:lzm点击率:13781
论文字数:4813论文编号:org201405261418526638语种:英语 English地区:中国价格:免费论文
关键词:女性用品商标翻译Translation of TrademarksCommodities for FemaleAesthetics and Trademark
摘要:This paper is just discussing the translation of trademark of commodities for female from the angle of the aesthetic principle and method .In this paper, the author uses some theories of translation, such as literal translation, free translation, and also some aesthetic principle, such as the beauty in sense, sound and form.
When using the method of free translation, we should make sure that the translated name is accurate and has the function of causing the consumers to image. As a result, it can achieve the effect of beauty in sense.
3.4 Combination of Transliteration and Free Translation
This method means that we use both transliteration and free translation when we translate the trademark of the commodities for female.
In general, in the translation of trademark, we use combination of transliteration and free translation frequently. Because this method is used to keep the pronunciation of original word, but also create more beautiful condition. It can achieve rather perfect effect. If we want to achieve this point, we should pay more attention to the name of trademark both in Chinese and English which must have similar pronunciation, and we also should know about the category and character of commodity. Only in this way, can we create a translated name which is in accordance with the character of commodity and the psychology of women who pursue beauty.
There are some examples about using the method of combined translation of transliteration and free translation. Mystere, the France cosmetics, which can be translated into“蜜雪儿”. L’Oreal is a kind of the France famous cosmetics ,its translated name is“欧莱雅”。Clean&Clear, the Japanese cosmetics, which is translated into“可伶可俐”.
When we use the method of combined translation of transliteration and free translation, we should pay more attention to the diction. The diction should be vivid and elegant. Only in this way, can we achieve the effect both in sense and sound.
There are some special trademarks which do not need to be translated, only to keep the original appearance. It is necessary to point out that some trademark of the commodities for female are not translated when they are introduced to the Chinese market, or maybe they have translated name which is not used frequently. This case is mainly divided into three ki本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。