浅议女性用品商标翻译 [5]
论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-05-27编辑:lzm点击率:13780
论文字数:4813论文编号:org201405261418526638语种:英语 English地区:中国价格:免费论文
关键词:女性用品商标翻译Translation of TrademarksCommodities for FemaleAesthetics and Trademark
摘要:This paper is just discussing the translation of trademark of commodities for female from the angle of the aesthetic principle and method .In this paper, the author uses some theories of translation, such as literal translation, free translation, and also some aesthetic principle, such as the beauty in sense, sound and form.
e thinking from the “黛安芬”to“黛安娜”(Diana). As soon as the women consumers see such a name, they are supposed to immediately like it. People will take it for granted that they will be as charming as the Diana in the underwear with such a name. Without a doubt, it activates the purchasing desire. As you could see, this is the function in translations played by beauty in form. Avon, the American famous cosmetics, which can be translated into “雅芳”. This name has “雅”and“芳” to stand for manners, temperament and fragrance. From its name, the female consumers feel that their skin will become delicately fine and smooth. Also, it will generate a kind of unique temperament. Avon, a house hole name, not only guarantee high quality and but also produce an unforgettable and attractive name.
Guerlain, the France cosmetics, whose
translated name is “娇兰”. It still adopts words symbolizing feminine and
flowers. It makes the similar effects: the consumers think if they use
this kind of makeup’s they will have skin like a newly born baby or as
beautiful as an orchid. Good trademark translations win more consumers
than others.
Juvena, the France cosmetics, whose translated name
is “柔兰娜”. Same as the example before, this name also sends a singal of
feminine and flowers. Good words with different characters convey
different ideas and give a transcendent and refined feeling. Isn’t it in
pursuit with the most female consumers?
Avon, a house hole name, not only guarantee high quality and but also produce an unforgettable and attractive name.
Guerlain,
the France cosmetics, whose translated name is “娇兰”. It still adopts
words symbolizing feminine and flowers. It makes the similar effects:
the consumers think if they use this kind of makeup they will have skin
like a newly born baby or as beautiful as an orchid. Good trademark
translations win more consumers than others.
Juvena, the France
cosmetics, whose translated name is “柔兰娜”. Same as the example before,
this name also sends a signal of feminine and flowers. Good words with
different characters convey different ideas and give a transcendent and
refined feeling. Isn’t it pursued by the most female consumers?
All the above examples are followed
the principle of “beauty in form”. Today, all those commodities are
welcomed in the different countries in the world. Maybe the beautiful
trademark name plays an important role in attracting the consumers.
Therefore, we also notice that we use the principle of “beauty in form”
when we translate the trademark of the commodities for female. We can
achieve the perfect effect.
III. Methods Used in Translation of Trademark of Commodities for Female Trademark is the symbol or image of a
company, its function lies in recognizing product, providing
information of the product, propagandizing product, and stimulating the
desire of consumers’ purchasing. Therefore, when we translate the
trademark of commodities for female into Chinese, under the direction of
the aesthetic principles, we can use the following methods: such as
transliteration, free translation, literal translation, the combined
translation of transliteration and free translation, no translation and
so on.
3.1 Literal Translation
Literal translation, superficially
speaking, means that not to alter the original words and sentences,
strictly speaking, it strives to keep the s
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