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such as bid，bust，pop，cut，chop，kill，curb，gut，mug…. Many of the vocabularies in headlines are Anglo－Saxson words which are oral，simple，plain and lively. What’s more, they have been accepted by the public.”[2] p48 “Yet vocabularies of English headlines sometimes tend to short so that they lack of accuracy. That should not be learned. ”[3] p48 3.2 Use of shortenings widely. In English，there are three kinds of shortenings: acronyms，alphabetisms and clippings，which are widely used in headlines for their shortness and conciseness. (1)e.g. Auto Chief to Get $219M (2)e.g. Merger Helps Chrysler CEO (Auto－automobile company, M－million, CEO－Chief Executive Officer） 3.3 Use of literary quotations，proverbs，wisdoms，idioms. Terry.L.Fredenkson，in his “Journal English” he said idioms are full of headlines. They are used widely as well as changed their forms very often to give a sense of being humor and alive. (1)e.g. All Roads to Venice ( Changing form of all roads lead to Rome ) (2)e.g. Farewell to Arms It tells about the communist party’s secretary of soviet union advised US president to destroy nuclear weapons completely. It quotes the name of a famous book ,“A Fare Well to Arms” . (3)e.g Refugees in Dice Straits “In dice straits” is an idiom means in a difficult or dangerous situation. 3.4 Use of neologism and foreign words This kind of uncommon word can also strikes the eye. Editors know readers are unfamiliar with these words, so they always give explanation in a context. Neologism and foreign words always connected with places and contents that are reported. (1)e.g.Yen benefits from European funds Yen is Japanese monitory unit. (2)e.g. ‘Beriozka’ brings Russian Fork Dance “Berioaka” is Russian “Beriozka (birch tree)Company” 3.5 New words and wrong spellings “To give a striking and fresh feeling, editors tend to use new words and wrong spellings. (1)e.g. The Orangemostest Drink in the World Orangemostest is made up by orange+most+est, “most” and “est” are both used together to stress the quality of the orange drink. (2)e.g.We Know Eggsactly How to Sell Eggs Eggsactly is a similar sound of exactly and relative to eggs. This unique word formation game can doubtlessly catch readers’eyes.”[4] p115 3.6 Imitation 3.6.1 Chang letters This is the easiest way to imitation by changing letters of a word or some words we are familiar with. e.g. Man Behaving Dadly The text introduces an English TV program “Man Behaving Badly ” in which the last screen shows a bad man got a son and become a dad, so the writer replace the badly into dadly. 3.6.2 Add letters e.g. Gooooooal! But Pity the Guy Between the Posts Add five “O” and the picture of kicking in is here. 3.6.3Add hyphens A hyphen can divide a word into two parts, from which new sense appears. e.g. Cat-astrophic Mistake over Fishy Misery 4.Using of rhetoric in headlines. This kind of headlines use various rhetoric means to attract readers. 4.1 Metaphor e.g. A House in Two Parts This is a headline of a report discussing Canadian country system. This report introduce main existing differences in language, law，cultural and concept between English speaking Canada and French speaking Canada. Thereby illustrate the unsteady of Canadian system. “A House in Two Part” is suitable as well as vivid. 4.2 Contrast e.g. U.S. is Long on Game Shows，Short on Foreign News This is a press on U.S. TV program. It is distinctly contrast and irony. 4.3 Alliteration and