英语论文网

presentationformed in people’s minds.People have different opinions towards the same image based ontheir cognition(Guan,2010).With respect to the definition of image,it can be known thatnational image is the public’s evaluation and recognition of a country after comprehensiveperception of all aspects,and“national image”is the embodiment of the overall strength of acountry”(Guan,2010).Studies on national cultural image are originated from studies ofnational image.National cultural image is subordinate to national image because nationalimage is a multi-level concept,including cultural image,economic image,political image,diplomatic image,cultural image,and so on.To be more specific,the national cultural imagerefers to the impression of a country’s culture formed by people at home and abroad.Peoplefrom a country usually make judgments on the cultural image of other countries according totheir own values and cultural spirit,and in turn,this cultural cognition will reflect on andidentify its own cultural image.Due to the complex internal formation mechanism ofnational cultural image,greater differences in the cognition of national cultural imagebetween foreign countries and countries are unavoidable,so as the study of Chinese culturalimage.(Sun,2014)

2.2 Previous Studies of Multi-modal Metaphor Analysis

So far,there are still some flaws in the study of metaphor in cognitive linguistics,although many efforts have been made in the field of metaphor at home and abroad.First ofall,linguists focus on metaphors at the linguistic level,but ignore metaphors in images,sounds,bodies and other modes.Second,in the mechanism of metaphor mapping,linguiststend to interpret the dynamic construction mechanism from the perspective of cognitivelinguistics,but seldom from the perspective of systemic resources of metaphor.In thischapter,the author will provide a brief overview of current multi-modal metaphor researchesand its application in various fields.

2.2.1 Research Scope of Multi-modal Metaphor Theory

The earliest research on metaphor by foreign scholars was originated from GeorgeLakoff&Mark Johnson’s Metaphors We Live By,in which they lay the groundwork for thenature,components,and properties of conceptual metaphor(George Lakoff&Mark Johnson,1980).They identified the three components of conceptual metaphor:source domain,targetdomain,and mappings from the former to the later.The choice of a particular source to gowith a particular target is motivated by an experiential basis,which embraces not only the“direct physical experience”but also the“cultural assumptions,values,and attitudes”for weexperience our world in a way that our culture is already present in the very experience itself(George Lakoff&Mark Johnson,1980).Their definition of metaphor allows metaphor tobreak away from traditional language and rise to the human thinking mode.This provides atheoretical basis for the later multi-modal metaphor research.After that,the study ofmulti-modal metaphor was mainly in the field of cognitive linguistics,basically focusing onthe genre.

Chapter Three Theoretical Framework ...................... 19

3.1 An Overview of Multi-modal Metaphor Theory ............................. 19

3.2 Working Mechanism of Multi-modal Metaphor Theory ................. 21

3.3 Summary ........................... 24

Ch本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。