亚马逊网站中英文商品评论体裁对比研究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-04-04编辑:lgg点击率:4483
论文字数:38547论文编号:org201703311904482847语种:英语 English地区:中国价格:$ 66
关键词:英语语言学论文语步高低语境商品评论
摘要:本文是英语语言学论文,本文分析了中英文商品评论的语言,对比了在语言使用上的异同。随后引入霍尔(1976)的高低语境理论解释中英文商品评论间存在差异的原因。综合宏观和微观的分析结果得出语言社区的评论喜好倾向。
Chapter One Introduction
1.1 Background
The 21st century, with computer and internet technology, has brought about thedigital age in which industry is led by E-commerce. E-commerce has brought enormousworldwide profits resulting in the output of global E-commerce exceeding 15,000billion dollars in the area B2B (Business to Business) in 2013, according to the
statisticsfrom China e-Business Research Center (The output of global B2B electroniccommerce was over 15 trillion dollars, 2015). As revealed by a survey of Remarkety (awebsite for E-Commerce email marketing) in 2015, China had spent 562.66 trilliondollars on online shopping, making China the biggest E-commerce market. Next wasAmerica with 349.06 billion dollars, followed by the United Kingdom with 93.89billion (Luo, 2015). According to the Statistical Report on the Internet Development inChina (a report from China Internet Network Information Center), China had 0.361billion online users in September 2014, a rise of 19.7 percent compared with the 2013figure. The statistical report also said that the percentage of online shoppers hadincreased to 55.7 percent. The online shopping market in China showed great activitywith 17.3 billion total transactions per year, an average of 48 purchases per online userper year. According to the report, in 2014, product review was the greatest influentialfactor when individuals made purchasing decisions and individuals who considerproducts reviews as the primary influencing factor for purchasing decisions made up71.1 percent.As the online shopping becomes more active, the influence online product reviewshave upon purchasing decisions also increases. Thus, it is important to understandproduct reviews thoroughly. Mudambi and Schuff (2010) believed that there werecertain aspects of reviews that could aid potential consumers in making a purchasingdecision. Pollach (2008) reckoned that product reviews had specific character and byapplying rhetorical strategies to large amounts of evaluative and explanatory content, itwould result in a better understanding of the specific character and content of productreviews.
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1.2 Research purpose
Through genre analysis, this
thesis aims to reveal the move structure of Chinese andEnglish online product reviews of Amazon. Based on the move structure, comparisonsare made from both macro and micro perspectives. Macro comparison focuses on themove structure and micro comparison pays attention on language features.High/Low-context theory is used to explain the underlying reasons for differences.By high/low-context theory, this thesis investigates the influence of cultural values onpeople’s choice of communicative strategies and explains the reason why there aredifferences in move structure and language expression.Theoretically, this thesis makes generic comparison of Chinese and English onlineproduct reviews, which enriches research on genre analysis. The macro and microanalysis of online product reviews make the study more profound and provide referenceto other similar research. In research, this thesis introduces high/low-context theory toexplain the difference between English and Chinese online product reviews andprovides a new insight into comparative studies.
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Chapter Two Literature Review
This chapter mainly introduces the definition of genre and the previous research ofgenre analysis in different aspects, followed by
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