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ose of the translation. Inthe following part, several practical and common translation strategies will besuggested according to the content of tourist attraction introduction as an attempt toimprove the translation quality of tourist publicity texts.

Chapter Five Conclusion结论

The irreversible trend of globalization has triggered the prosperity ofinternational tourism, and China, as one of the “must-see” tourist destinations, iswelcoming more foreign visitors than ever. The tourist publicity text obviously servesas a major way for them to decide where to go and learn about the Chinese culture,which puts a high requirement to the translation of tourist publicity texts. Therefore, itis justifiable that the translation of tourist publicity texts is a subject well worthy ofacademic concern. In this thesis, the author probed into the concept and translationstrategies of tourist publicity texts from the functionalist perspective, especially inlight of the skopos theory, and reached the following conclusions and findings.Firstly, after an overview of the skopos theory and in-depth study of touristpublicity texts, the author found that functionalist views are applicable to thetranslation of tourist publicity texts. Equivalence was held as the criterion fortranslation quality for a long time until the “German School” functionalist theoristsproposed the “skopostheories” advocating “adequacy” instead of “equivalence”. Thefunctionalist approach puts the purpose of translation the top priority and emphasizesthe communicative effect of the translated text, which broadens the translators’ viewsand leaves them a wider choice in translation strategies and methods. The touristpublicity text, as a type of pragmatic text, is designed to achieve certain purposes suchas spreading the Chinese culture and arousing foreign visitors’ interest in getting toknow more about China. Therefore, the functionalist approach, especially the skopostheory, provides a proper perspective and is of profound instructive significance to thetranslation of tourist publicity texts.Secondly, the function of tourist publicity texts is analyzed under thefunctionalist framework. Tourist publicity texts mainly have two functions –informative and vocative. And according to the skopos theory, it is necessary that eachtranslation project have a translation brief as a general guidance for the translators.For the translation of tourist publicity texts, information about the tourist attractionsshall take precedence over other information, since it is the top concern for bothtourists and potential tourists, so as to achieve the purpose of the translation andintended functions of the translated text.Thirdly, the author adopted “adequacy” as the yardstick to measure thetranslation quality of tourist publicity texts in light of the skopos theory, andsummarized that there are mainly three kinds of errors including pragmatic errors,cultural errors and linguistic errors. These errors can cause confusion in foreignvisitors’ understanding of the information contained, leading to a failure in thefulfillment of the purpose of translation, and even undermine China’s national image.Last but not least, on the basis of above analysis, the author for the first timeattempted to classify publicity texts for tourist attraction introductions into threecategories, which are, culture-loaded tourist publicity texts, scenic spot publicity textsand revolution-enric本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。