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China has entered a new era in the nation’s long history of communicating withthe rest of the world thanks to the reform and opening-up policy. In recent years, withChina’s entry into the WTO as well as the rising tide of globalization, this country hasbeen presented with more and more opportunities for international exchanges andcooperation, which contributed enormously to its increasing influence in the wholeworld. Many countries are trying to gain a thorough and comprehensiveunderstanding towards China; in the meantime, China is also seeking to spread itsunique culture to the rest of the world to make their understanding correct andpositive.The tourist industry is undoubtedly an effective and significant way in achievingthis because a large number of foreigners are keenly interested in the Chinese cultureand they wish to experience this totally different culture in person. China’s tourism isregarded as a sunrise industry and the past several years have witnessed anotherbooming of it thanks to the 2008 Beijing Olympic Games and the 2010 ShanghaiExpo. The United Nations World Tourism Organization (UNWTO) forecast that by2020, China would have the potential to become the world’s most thriving tourismdestination and would attract 137 million visitors, ranking first in the world. In theyear 2011, the National Tourism Administration of China and the InternationalCommunication Office of the CPC Central Committee stepped up their cooperationand signed an agreement on strengthening the work on China’s national imagebuilding and promoting. It is easy to tell that the government has been attachingimmense significance to the publicity of the Chinese culture through tourismdevelopment. And it is also predictable that there will be more and more foreignersputting China on their “must-see destination” list. Therefore, it is obvious thatpublicity materials, especially tourist publicity texts, play a vital role in filling thecultural gap and enabling foreigners to get a correct understanding towards China,which further sets a higher standard to the translation of the tourist publicity texts.The Chinese government as well as the people has been fully aware of the fact thattourist publicity materials serve as a bridge between China and other countries in theworld. A correct and successful translation contributes to effective communication,which promotes mutual understanding. The translation of tourist publicity texts, acritical part of international communication, has been attached importance to andgaining more and more academic focuses.Of course, we should admit that the translation quality of tourist publicitymaterial has been enhanced in the past years. Yet we should never be satisfied withour achievements on the related researches and stop pursuing new and higher ones inthis field as long as the efforts in publicizing our culture and enhancing our nationalimage is being devoted. It cannot be ignored that various problems still exist anderrors in the tourist publicity texts are countless, which seriously confuse theforeigners and may even lead to total misunderstanding. Therefore, how to improvethe translation quality of tourist publicity texts as well as how to make the Chineseculture well understood by foreigners has become a major task awaiting to be fulfilledthat we are currently faced with, which are also the main questions that this paperprobes to deal with.The Skopos theory serves as an ide本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。