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本文是一篇商务英语论文翻译，本文通过对中国国际航空、中国南方航空、海南航空、厦门航空、春秋航空五家航空公司的多段简介英译进行分析，得出我国航空公司简介英译中存在动态不对等的问题：在语言方面，主要体现在用词不准确和不恰当，以及对关键信息的遗漏或删减；在内容方面，译文脱离具体的语境，生搬硬套原文的结构；在文化方面，译文对原文中具有文化深意的内容鲜有解释或脚注，甚至出现曲解。

CHAPTER 1INTRODUCTION

1.1 Research Background

For any airways,in addition to providing products①and services,it needs topublicize itself through proper channels in order to raise its international popularityand prestige in markets at home and abroad.Milton(1999)regards corporate profileas an effective tool to win potential customers’trust and to make a good impressionon them by giving a brief introduction of who you are and what you do.Generallyspeaking,a corporate profile serves as a means of communication between a companyand its existing or prospective customers.Its purpose is to provide information,generate interest,and ultimately convince the target audience to respond positivelytowards the company.An airline profile,as a matter of fact,is an importantembodiment of an airline corporate image,which refers to the overall cognition andattitude of individuals or groups towards the company,and also refers to the corporateimage created by the company or its employees with symbols including language andpictures or specific behaviors(Hu&Sheng,2020).Therefore,how to translate aChinese airline profile as the ST(Source Text)to meet the stylistic requirements ofthe TT(Target Text)in English and achieve the promotional objective become acommon concern for airline companies and business translators(Liu,2012).

Under this circumstance,the C-E translation of Chinese airlines’profiles,usuallyacts as an information window,the highly condensed content of the company,often presenting the most valuable information to the target audience(Li,2021).The initialimpression of an airline business on foreign customers is largely influenced by theairline profiles.As such,decent C-E translations of Chinese airline profiles arenecessary and important,which is conductive to the enhancement of airline’s images.

1.2 Research Objectives

There exist three purposes in this research.The first purpose is to construct atheoretical framework for the study of C-E translation of Chinese airlines’profiles bysynthesizing schema theory and dynamic equivalence.The second is to analyze andreveal the dynamic non-equivalence problems in the C-E translation of Chineseairline profiles based on schema theory and dynamic equivalence theory.The third isto explain the possible reasons for the above problems and provide tentative strategiesfor solving the above problems.

CHAPTER 2LITERATURE REVIEW

2.1 Studies on Translation of Company Profiles from the Angle of SchemaTheory

In this part,the author will first date back schema theory and then review itsapplication to the study or translation of company profiles.

The word“schema”(plural:schemata)is from the Greek vocabulary①and thefamous book The Critique of Pure Reason,authored by the German philosopherImmanuel Kant in 1781,is where this idea was initially introduced.From theperspective of Kant,new concept could become meaningful only when it has beenconnected with one’s existing knowledge(Cui,2002:53).According to Bartlett(1932),the term“schema”denotes a dynamic arrangement of previous experiences orresponses tha本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。