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t is always present in any appropriately adjusted organic response.(Bartlett,1932).At present,the theory is mainly used in foreign language teaching,such as reading,listening,writing,oral teaching,translation process analysis,discourse understanding research,etc(Cai,2018).

In recent years,schema theory has been utilized in the exploration of businesstranslation,for instance,Li Yin(2014)explores the application of schema theory inthe progress of business translation and discusses the relation between business translation and the four forms of schema theory.However,his study is too general toreveal specific issues concerning translation of company profile,or companycontracts,etc.

2.2 Studies on Translation of Company Profiles Based on Dynamic EquivalenceTheory

In this section,studies on dynamic equivalence theory are first introduced andthen previous studies on company profile from the perspective of dynamicequivalence theory and other perspectives will be reviewed.

The concept of dynamic equivalence was first put forward by Nida in his bookTowards the Science of Translation.In this book,Nida proposes two methods oftranslation based on his experience in translating the Bible:dynamic equivalence andformal equivalence.These two phrases coined by Nida produce very differenttranslations in the original and the translated version.The dynamic equivalence theorystates that'the relationship between the receptor and language should be essentiallythe same as the relationship between the original receptor and information'(Nida,1964:159).Formal equivalence focuses on a more literal translation of the meaning ofwords and phrases to maintain content fidelity.Nida stresses the significance ofdynamic equivalence over formal equivalence.

In his book Translation Theory and Practice,published in 1969,Nida preciselydefines dynamic equivalence”and further clarifies the concept:“Dynamic equivalenceis thus defined as the extent to which information receptors in the recipient languagereact to information in much the same way as information receptors in the sourcelanguage.”(Nida,2004:24).

CHAPTER 3 THEORETICAL FRAMEWORK ........................ 13

3.1 THE CATEGORIES OF SCHEMA THEORY ....................... 13

3.1.1 LINGUISTIC SCHEMA................................. 13

3.1.2 CONTENT SCHEMA .............................. 13

CHAPTER 4 ANALYSIS OF THE C-E TRANSLATION OF CHINESE AIRLINES ’ PROFILESBASED ON THE SYNTHETIC MODEL ...... 23

4.1 ANALYSIS OF DYNAMIC NON-EQUIVALENCE PROBLEMS IN C-E TRANSLATION OF CHINESE AIRLINES’PROFILES ....... 23

4.1.1 ANALYSIS OF C-E TRANSLATION OF CA PROFILES ...... 28

4.1.2 ANALYSIS OF C-E TRANSLATION OF CZ PROFILES ...... 29

CHAPTER 5 CONCLUSION ......................... 50

5.1 MAJOR FINDINGS ................................. 50

5.2 LIMITATIONS OF THE PRESENT STUDY ................................. 51

CHAPTER 4ANALYSIS OF THE C-E TRANSLATION OF CHINESEAIRLINES’PROFILES BASED ON THE SYNTHETICMODEL

4.1 Analysis of Dynamic Non-equivalence Problems in C-E Translation ofChinese Airlines’Profiles

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