英语论文网

本文是一篇商务英语论文翻译范文，该书细致讲解了电子商务六步走成功之路，为电子商务从业人员、企业等提供明确的可借鉴的策略。该实践报告选取全书第五章商店优化策略为案例分析对象，探讨如何在目的论的指导下灵活运用各种翻译方法解决翻译过程中遇到的困难，确保译文准确得体。

Chapter One  Introduction

1.1 Task Background

The abrupt COVID-19 has had a profoundly negative impact on the expansion of the economy and trade in the current era of economic globalization. Under such circumstances, traditional trade has suffered significantly since many physical establishments have shuttered. Fortunately, e-commerce has found a solution to this problem by shifting demand from offline to online, which has helped to mitigate the impact of the pandemic and improve people’s lives. As we can see, e-commerce has enormous growth potential, making the study of e-commerce practice crucial. However, there are not so many books in China that methodically and systematically introduce e-commerce practice. Therefore, the translator aims to translate the book E-commerce Activated: The Ultimate Playbook to Building a Successful E-Commerce Business to provide practical and reusable information and strategies for readers interested in e-commerce. 

1.2 Significance of the Task

This task is mainly about e-commerce and its significance is as follows.

For one thing, this translation practice is of great significance to the translator and others interested in e-commerce. This book is the latest creation of Damien Coughlan, and there is currently no Chinese version. Through translation practice, the translator can widen her knowledge base and learn more about e-commerce. She can also share this expertise with target readers who are likewise interested in e-commerce. In this way, the target readers who receive practical knowledge about foreign e-commerce can expand their understanding of the field. More importantly, they can apply their knowledge to a particular e-commerce practice to create a unique e-commerce path in line with China’s development and national circumstances.

For another, the translation practice has some academic significance. The selected text is very professional and contains numerous technical terms, including marketing, online advertising, the internet, and many other fields. The translation of this text can assist other translators in developing their knowledge of e-commerce texts. It is hoped that this translation may serve as a guide for future translations of e-commerce texts.

Chapter Two Theoretical Framework

2.1 Introduction to Skopos Theory

This part 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。