英语论文网

n this section, I will offer clear strategies to improve your overall website and business so that it brings more sales, customers and converts your traffic at a higher percentage.

DT: 在本节中，我将提供明确的策略来改进你的整体网站和业务，以便带来更多的销售额、客户，并以更高的百分比转换流量。

TT: 在本章节中，我将提供明确的策略来改进整体网站和业务，以便拉动销售、吸引客户，并提高流量转化率。

Analysis: In this sentence, if “brings more sales, customers and converts your traffic at a higher percentage” is translated as “带来更多的销售额、客户，并以更高的百分比转换流量” in the draft text, the target readers can understand, but it is too literal and out of step with the linguistic features of Chinese language. In addition, “convert your traffic”, a professional term in e-commerce, is the ratio of web page clicks converted to purchasing power or profit. For example, if every 100 clicks can lead to 1 purchase, then the traffic conversion rate for this web page is 0.01. The translator should accurately and authentically translate the term “convert your traffic” to express the professional characteristic of business English. Therefore, in the target text, to make the translation more precise and fluent, three verbs “拉动”, “吸引” and “提高” are added before “销售”, “客户” and “流量转化率”. In this way, the translated version follows the skopos rule, and the translation successfully achieved its purpose of conveying information and becomes understandable and accepted by the target readers. Meanwhile, the translation followed the coherence rule and conventions of Chinese language, which can effectively and naturally convey the meaning of the original text. 

Chapter Five Conclusion

5.1 Major Findings

Following the translation’s completion, the translator comes to the following findings.

First of all, the translator should carefully study various translation theories to determine which one is the best guiding theory for this translation activity. As an e-commerce book, the purpose of the source material is to introduce readers to the practical knowledge and experience of e-commerce and assist them in avoiding obstacles and achieving success as quickly as possible. And the translator hopes to introduce the practical experience of e-commerce to the target readers through this translation task, which coincides with the author’s purpose. Therefore, to convey the original author’s purpose, the translator should be faithful to the original text and give target readers a reading experience equivalent to the original text. Based on these considerations, the translator determines that skopos theory is unquestionably the best translation theory to guide this translation practice.

Secondly, the translator should take scientific and efficient steps in translation. First, the pre-translation process is considered essential. The translator acquires some knowledge of skopos theory and the original text thr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。