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ocess.Firstly,decoding the ST and activating the ST schemata from language,content and culture;secondly,comparing the ST and TT and actively constructing theschemata of the TT;lastly,verifying the accomplishment of dynamic equivalencesbetween the schemata of ST and TT and polishing the TT again.After the three steps,the author will respectively cite the profile selections of Air China(CA)①,ChinaSouthern(CZ)②,Hainan Airlines(HU)③,XIAMEN AIR(MF)and Spring Airlines(9C)④to analyse the dynamic non-equivalence problems in the translation process.

4.1.1 Analysis of C-E Translation of CA Profiles

As the most representative airline in China,CA is pretty so significant that it isthe only civil airline in China that flies with the national flag.Thus,the author willselect the C-E profile ofAir China and analyze its translation processes.

Example 1①ST:中国国际航空股份有限公司简称国航，英文名称为Air China Limited，简称Air China，其前身中国国际航空公司成立于1988年。国航的企业标识由一只艺术化的凤凰和中国改革开放的总设计师邓小平同志书写的“中国国际航空公司”以及英文“CA”构成。凤凰”是中华民族远古传说中的祥瑞之鸟，为百鸟之王。标志颜色为中国传统的大红，造型以简洁舞动的线条展现凤凰姿态，同时又是英文“VIP”（尊贵客人）的艺术变形。凤凰者，仁鸟也”，“见则天下宁”,凤凰“出于东方君子之国，翱翔四海之外”，撷英咀华，志存高远。国航愿景是全球领先的航空公司，使命是安全第一，四心服务，稳健发展，成就员工，履行责任，品牌定位是专业信赖，国际品质，中国风范。

TT:Todays’ Air China can trace its origins to 1988 when Air China InternationalCorporation was established.The design alsofeatures the calligraphic version of CAs’Chinese name,a reproduction of the handwriting by late Chinese leader DengXiaoping,the architect of Chinas’ drastic social and economic transformation wholaid the foundation for the countrys’ economic power.The corporate logo of CAdepicts phoenix,a legendary bird worshiped by the nation since ancient times as asymbol of luck and happiness.With imagination stretched a bit,the way the logo islaid out recalls the English word“VIP”.The deep red color is used since its’associated with anything happy and lucky in Chinese culture.Chinese ancientliterature contains constant references to the bird whichflies from the eastern HappyLand over mountains and seas and bestows luck and happiness upon all parts of theworld.Our vision is to become a leading carrier in the world.Our mission stressesoperational safety,customer orientation,steady growth,people development andfulfillment of responsibilities.Our brand positioning is to be a professional,trusted,internationally respected Chinese brand closely associated with China.

CHAPTER 5CONCLUSION

5.1 Major Findings

This dissertation analyzes the translation problems in the C-E translation ofChinese airlines’profiles from the perspectives of schema and dynamic equivalencetheories in the aspects of language,content and culture,and gets the followingfindings:

In terms of language,it is mainly reflected in inaccurate and inappropriatewording,omission or deletion of key information.For example,words and sentencesfor presenting airlines’history,awards or other items in the ST are translated intoEnglish only through literal expression,or even deleting the elusive contents,losingtheir actual meaning and implication,especially when translating classical Chineseand other unique Chinese elements.

From the perspective of content,the translation is divorced from the specificcontext.The translator rigidly adopts the structure of the original text withoutanalyzing its meaning and function,causing the lack of the detailed mea本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。