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Chapter 4 Data Analysis and Results

Since this thesis mainly focuses on the analysis of Chinese and American beautyadvertisements in fashion magazine from the perspective of Problem-Solution pattern, sobefore making a comparison of the samples, the author first analyzed all the samples based onthe theory of Problem-Solution pattern illustrated in Chapter Two and concluded that all the30 Chinese samples and 30 American samples belonged to Problem-Solution pattern andthere was no inner Problem-Solution pattern within the samples, that is, there are totally 60samples written in Problem-Solution pattern. What’s more, all the samples were collectedfrom Cosmopolitan released respectively in the continent of China and America, which, as aleading magazine in fashion, is very popular among people. Therefore, these samples aremore authoritative and persuasive. The comparative study that follows is based on suchsamples.

4.1 Contrastive Study from the Macro-perspective
From (a) and (b) it can be known that obligatory elements and optional elements have tobe worked out when studying discourses in the same genre, and (c) and (d) shows that theordering and recursion of the elements are also necessary to be worked out. The (e) is thefrequency of the elements, through the analysis of which the obligatory elements and optionalelements can be known. Hasan also figures out that the obligatory elements decide a genre, toput it in another way, a text is usually identified to belong to a genre based on the obligatoryelements.Thus in the following part the frequency of the elements will first be analyzed toconclude which element is the obligatory element and which element is the optional element.Then the general pattern of the elements , i.e. the ordering of the elements, will be concluded.Since beauty advertisements in fashion magazine are relatively short, and there are not anyembedded Problem-Solution patterns, so the recursion will not be analyzed in this thesis.Finally, the obligatory elements, i.e. the Problem and Response elements, which can decidethe genre, will be analyzed as to what components make up them.

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conclusion

This thesis is a contrastive study of Problem-Solution pattern in Chinese and Americanbeauty advertisements in fashion magazine. 30 Chinese and 30 American beautyadvertisements written in Problem-Solution pattern are collected from the fashion magazine,cosmopolitan, the Chinese continent version and American version, which is proved to belargest circulation magazine in Fashion and Entertainment Subscription Rankings by Zazhipuafter its professional data analysis. These samples are analyzed from the macro-perspectiveand micro-perspective with the hope that this paper can show the similarities and differencesof the Problem-Solution pattern in Chinese and American beauty advertisements andtherefore may shed light on the reading and understanding of Chinese and American beautyadvertisements.The similarities and differences of Problem-Solution pattern in Chinese and Americanbeauty advertisements at the macro-level are as follows:
1）As for the frequency of each element, the frequencies of Response and Evaluation inboth languages are 100%, and therefore are obligatory elements, while the frequencies ofSituation and Problem are less than 100%, thus are optional elements. Besides, Situatio本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。