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em. Whilst Paisley Patterns can charge a fair amount for the production of this information, they are obliged in law to provide the information promptly. When collecting the relevant personal information, Paisley Patterns must ensure that the user is made aware of why the information is being collected and what it may be used for.
 
This is particularly important when it comes to using the information collected to target individuals for marketing purposes. As a general rule, information gleaned from customers cannot be passed on to another organisation without the express permission of the customer. Regular and careful monitoring of the way that data is collected and stored should be conducted in order to ensure that these requirements are complied with.
 
It has been noted that Paisley Patterns has secured the domain name paisleypatterns.co.uk. Whilst this is clearly a good first step, this does not automatically mean that they have a global right to use this domain name. Paisley Patterns needs to ensure that it retains the first rights when it comes to the renewal of the domain name in order to ensure that no other business can get hold of the name in the future. Paisley Patterns also needs to be aware that whilst it has the domain name registered, this does not automatically mean that it has the trade mark for the name.
 
Until recently, Paisley Patterns has been operating in a local area which presumably has no conflicting business with the same name. By gaining a web presence, there may be other businesses with a similar name that have a trademark upon which they are now, with the new market share, encroaching. A thorough investigation of registered trademarks should be conducted and consideration of the possibility of registering Paisley Patterns itself, if it is not already taken, to secure against other entrants to the market.
 
Conclusion and Summary
 
Gaining an online presence makes clear business sense. By allowing Paisley Patterns to trade online, there is a much wider potential market and the returns can be considerably higher. However, before embarking on this course of action, a great deal of thought needs to be put in to how the customer relationship will be managed. This is particularly important given the current reliance on a local, mobile sales force. Maintaining this level of one-to-one care will be one of the greatest challenges facing the company, as it expands.
 
As well as the customer relations element, there are also the technical, security and legal issues that need to be dealt with. Paisley Patterns is planning, eventually, to manage the hosting facility in house. This is not a decision to be undertaken lightly as there will be considerable set up and maintenance costs involved, both for the infrastructure and the increased staff levels that will be needed. Care should also be taken to ensure that necessary data back-up is completed regularly and that all legal requirements are complied with.
 
Bibliography
 
Abbott, Benjamin, Dealing with an Unhappy Consumer, Management Quarterly, Vol. 33, 1992
 
Atiyah, P. S., Adams, J. N., MacQueen, Hector L., Sale of Goods, Pearson Education, 2005
 
Buchholz, Rogene A., Rosenthal, Sandra B., Internet Privacy: Individual Rights and the Common Good, SAM A本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。