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It is anticipated that in time Paisley Patterns will bring the hosting facility in house. This is not a decision to be taken lightly. The initial outlay on server and surrounding infrastructure will be substantial; however, the greatest outlay is likely to be the staffing to ensure that the server is suitably maintained.
 
By bringing the hosting element of the website in house, Paisley Patterns will, of course, gain considerably more control in terms of security, but this will also place the burden of managing risks (both security and stability wise) on an internal team. The additional costs involved in having to staff the in house hosting service may prove prohibitive and Paisley Patterns should conduct a full financial analysis before settling on this course of action.
 
If Paisley Patterns continues with the plan to host its own website, there will be several technical and legal issues that need to be addressed. Security is a major issue for any website. Security covers all issues from ensuring that the website remains virus free to allowing customers to input their payment details securely.
 
Any business that aims to use its website as an important part of its day to day business will need to ensure that it is stable and secure. Customers, in general, will only take the time to look at a website once; if it is down or otherwise not working, they will be highly unlikely to return for a second look.
 
Ongoing maintenance will also become a task that has to be completed in house. This will include regularly updating the website to be able to deal with new security threats as well as ensuring that the information on the site is accurate. Site analysis software is available to assist with this task, although it will still be necessary to have a dedicated member of staff to manage and deal with the software. Typically, this type of software will be able to provide the sales team with valuable information such as which products visitors are most interested in and how many visitors actually go on to make a purchase.
 
In order to facilitate this type of resource in house, Paisley Patterns will have to invest in the server itself as well as ensuring that it has a suitable operating system and compatible software (typically this will be Microsoft Windows Server 2003 or 2007 for the server, or possibly Unix or Linux, with Apache or Microsoft Internet Info Services (IIS) for the web hosting software).
 
Databases will also need to be managed. This requires specific knowledge which will more than likely have to be bought in, if there is no one presently available within the company to manage such an operation. It may also be necessary to upgrade the internet infrastructure physically. All of these factors will be costly but will allow Paisley Patterns to take full control of its e-commerce business.
 
As Paisley Patterns intends to allow customers to purchase products online, it will be important that a system for dealing with CNP (card not present) payments is established. Offering an online payment facility is clearly beneficial for customer relations and is a facility that many customers have come to expect; it is also a great way of improving cash flow, but there are risks involved of which Paisley Patterns must be aware and attempt to minimise.
 
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