英语论文网

Modern businesses have to look more and more at ways of reaching a wider potential market in order to gain or even retain overall market share. The internet and, more specifically, e-commerce have completely changed the way in which consumers shop. Customers can come from anywhere in the world and are able to purchase items instantly and directly through the use of sophisticated information technology systems.
 
With the correct planning and implementation of this shift towards offering an e-commerce based business, any business can potentially increase its market share, dramatically. Despite the potential benefits, careful planning is needed to ensure that issues such as customer relations and security are considered and managed effectively, if the full benefits are to be enjoyed.

 Customer Relations
 
Managing customer relations is arguably one of the most important tasks in any business. Without customers, the business simply does not exist and offering a good experience is central to ensuring that customers are retained, in the long run. When managing an entirely off-line business, customer relations are typically conducted on a local, face to face basis.
 
Offering a personal service and efficiency in terms of handling sales and deliveries as well as after sales service is relatively easy when customers all come from a small geographical area. When a company decides to establish a web presence and trade on a national and international level, the demands of customer relations management change altogether. Consideration of how this is likely to change and how to manage such change is vital for the e-commerce project to be successful.
 
The art of customer relation management changes considerably once the business has a web presence that allows customers to buy products online. Direct face to face contact is lost and the opportunity to use non-verbal communication methods such as body language is all but eliminated. Bearing this in mind, it is important to see how an organisation must plan well in advance if it is not to miss the opportunities that arise from online selling.
 
There is no denying that careful consideration has to be given to how the current customer relations can be managed and how the personal touch can be retained. However, gaining a web presence and enabling customers, both current and new, to browse stock and order at a time that is convenient to them opens up a wealth of opportunity to increase market share. One of the main challenges facing Paisley Patterns is to ensure that the maximum benefit is gained from this huge shift in selling techniques.
 
Setting up a web presence and enabling customers to browse online dramatically increases the potential market share. Customers can be reached twenty four hours a day, seven days a week, which allows the company to compete with larger, previously untouchable competitors. Costs can be reduced as the processing of sales can still be managed from one physical location, despite the increased market. Data relating to customers can also be collated far more easily, making the Marketing function a real beneficiary of this shift.
 
Paisley Patterns does need to be aware that there is substantially less interaction between the sales force and the customer. As this has been the main distribution channe本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。