Internet Customers [6]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-02编辑:lzm点击率:14471
论文字数:4357论文编号:org201406022046422397语种:英语 English地区:中国价格:免费论文
关键词:Internet Customers电子商务客户关系管理Customer RelationsNetwork Issues
摘要:Despite the potential benefits, careful planning is needed to ensure that issues such as customer relations and security are considered and managed effectively, if the full benefits are to be enjoyed.
to be processed, Paisley Patterns will be required to obtain an internet merchant account with a bank that will process the payments in and credit them to the relevant account. Alternatively, Paisley Patterns could look to use a payment service provider who will provide the website with an online ‘till’ and will charge a monthly fee for its services.
The major credit cards, Mastercard and Visa, also have their own additional security which they offer customers and are, therefore, generally the method of payment favoured by the consumer. Given the predicted substantial increase in trade by offering online purchasing options, it would seem that establishing a merchant account (possibly with the current bank supplier) would be the most sensible and cost effective approach.
Trading online does raise other legal issues which Paisley Patterns will need to deal with. Entering into the arena of e-commerce requires Paisley Patterns to comply with a wide range of regulations that are specifically aimed at businesses selling services over the internet. The main body of legislation that regulates this area is the E-Commerce Regulations 2002.
As part of the regulations, it is necessary for a company to provide certain information to customers if they are selling online. These typically include contact details such as the geographical address of the business and telephone numbers, details of any professional bodies of which Paisley Patterns is a member or affiliated to and the VAT registration number.
More recently, the Companies Act 2006 has made it a requirement that all businesses (where applicable) make their business name, company number and registered address available on their websites. Commonly, all of this information will be displayed in the ‘About us’ or ‘Legal’ page to ensure ongoing compliance.
Care should also be taken to ensure that the contract is clearly formed; this is commonly achieved through a tick box whereby the customer has to accept the terms and conditions of trade in order to complete the purchase.
Another set of regulations with which Paisley Patterns will have to comply is the Distance Selling Regulations 2000. These regulations set out the way in which customers need to be dealt with when they are not physically present at the point of sale. Crucially, these regulations allow a cooling off period of seven working days for the consumer; they also stipulate that delivery should be within thirty days, unless it is otherwise agreed. Systems need to be put in place to ensure that these regulations are complied with at all times and that appropriate records are kept.
As customers will be entering their own personal data through the website and this will be stored in an electronic form, it will be necessary for Paisley Patterns to comply with the Data Protection Act 1998. Although this Act is extensive, in broad terms, it makes it necessary for a company to treat all personal data that it receives in a lawful and fair way. This means that the data must be accurate, must be held for no longer than is actually necessary and that every reasonable effort is made to ensure that the data is kept securely with the appropriate IT security in place.
Individuals who have information stored by Paisley Patterns are entitled to ask for a copy of everything that is held on th
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