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e future. For example, are there certain products that are always regularly purchased together? If so, could these options be bundled together during the sales process to encourage further sales of this nature? Keeping a regular track of customer behaviour in terms of what products they look at and consider before making their final purchasing decision is vital.
 
Once an item has been purchased, the information relating to the customer can be stored (subject to the legal requirements) and used for targeted marketing. This information should also be used for market research and for follow-up customer relations management such as an email a week after delivery to ascertain satisfaction and if necessary to deal with any problems.
 
By establishing a web presence, Paisley Patterns will go from offering local services to local people to a potentially international business with clients from all areas across the globe. Being aware of this shift in potential customer base will be crucial to the way in which customer relations are managed. Culture and economic expectations vary throughout the world. Moreover, whilst it is likely that most customers will still come from the United Kingdom (due to potentially uneconomical delivery costs and the chosen domain name), being aware of the scope of the website is important. For example, most customers in the US will be happy, or even expect to be addressed by their first name in communications; Asian customers will almost always prefer the formality of having their full name used.
 
Paisley Patterns will need to ensure that it understands the cultures and knows the various countries that it is selling to and how this should impact on the types and tone of communication with the customer.
 
As many of the new customers will not be from the immediate local area, the issue of shipping in a reliable, cost effective and efficient manner will be paramount. The decision as to whether shipping and to what extent it will be outsourced will be based largely on cost and where the deliveries need to reach. As Paisley Patterns is now potentially providing goods internationally, it will almost certainly be the case that the delivery process will have to be outsourced to local distribution centres.
 
Managing this process effectively is important if customer expectations are going to be met fully. Sourcing local delivery partners should be done in advance of offering customers delivery to these areas. Failure to deliver once goods have been ordered will be a costly customer services error. Make sure that every item is clearly identifiable; this will prove particularly important where a customer has ordered several items and one or more are out of stock.
 
Communication is key when it comes to fulfilling deliveries. The system needs to be clear, transparent and easy to follow. A good customer service approach is to ensure that regular emails are sent updating the customer on the status of their order: has it been processed, despatched? Any system for delivery that is in place must keep the company itself fully informed, so that personnel are on top of the status of a delivery if there are any queries, but also to pre-empt any foreseeable problems.
 
Where possible, the order should be personalised with a letter or insert as this will help to build future customer relations. Similarly, c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。