英语论文网

Sparks (2010:20) indicated that content analysis permits an examiner to portray the disposition of the content of communication in an orderly and meticulous approach. Furthermore, it is a reasonable starting point for the investigation of media effects it assists researchers to determine what content is at hand that might be bringing about various consequences. This method is deemed appropriate for creating a profile that defines Malaysian animation.

A number of animations may not readily be available in DVD stores. Consequently, the samples are selected based on the assumption that they will be available through purchase, requests, downloads or are currently shown on television. The samples selected are specifically trimmed down to Malaysian animations which are meant for the local market. This excludes Malaysian-produced animation for dedicated foreign markets. The animations must have been aired in Malaysia and can be of a series or film for the reason that the quantity of Malaysian animation is yet limited. Hence, in order to achieve the objectives of this research, the animation of Usop Sontorian, Anak-anak Sidek and Upin & Ipin will be selected as samples.

The unit of analysis of the animations would be its characteristics, in specific, the items, people, objects etc. contained within the animation itself. Thus, it will require an inductive category development (Mayring, 2000:3) of its contents i.e. how the characters are physically portrayed, the behaviour of its characters, and cultural objects within the animation which in turn would also lead towards forming the coding agenda.

Focus Group Interview

In order to obtain information on audience reception, the researcher is proposing the usage of a focus group interview. This procedure is an approach to comprehend audience attitude and behavior (Wimmer & Dominick, 2006:128). The suggested number of respondents per group for this research is eight with a total of four groups of two categories. The first category (in which two groups are representing) consists of local respondents (Malaysians) while the other two are made up of non-Malaysian respondents.

The main criterion of a respondent is that he or she must have watched local and foreign animation. This leads to one of the activities during just before the focus group interview which is the airing of animation programs. If a person has only seen short clips, advertisements or promotional videos of an animation which occurred in a distant past, he or she might not be able to provide accurate and meaningful insights with regards to the content of the animation. Although time-consuming, it is also important to note that the more fresh the animation, the better it will help the respondents in cooperating during the interview based on the objectives of this research.

The respondents will be encouraged to provide their opinions and insights towards issues regarding their reception towards Malaysian animation. It might not be possible to pinpoint the exact questions at this point in time. However, based on the example coding agenda previously mentioned, the possible issues which can be discussed with the respondents are i.e. t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。