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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-09编辑:Cinderella点击率:16044
论文字数:5965论文编号:org201507072319417872语种:英语 English地区:加拿大价格:免费论文
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摘要:本文对马来西亚动漫行业的发展起源、历程、背景、文化意义等进行了深入研究。
It is undeniable that if samples were taken out from different age group, gender, race, geographical location or from many of the different demographical criterion, it would serve as a better method of obtaining a more representative and a variety of data. However, certain limitations are anticipated i.e. obtaining foreign respondents, time, cost, manpower, geographical location etc. Hence, the researcher suggests that the respondents from for the focus-group interview are to be taken among local and international students and staff of the University of Malaya.
In-Depth Interview
Understanding the characteristics and audience reception are only the first two parts of this methodological trilogy. Similar to how identifying animation characteristics aid in developing issues for the focus group interview, the focus group interview will do the same for the in-depth interview. The in-depth interview will not only validate the findings from the focus group interview, it will also provide an insight on the future direction of Malaysian animation based on what the industry believes as the current status of reception.
Additionally, the interviews will be conducted on prominent figures of Malaysian animation namely Kamn Ismail (Managing Director, Quest Animation Sdn. Bhd. and creator of Usop Sontorian), Hassan Abd. Muthalib (President, Animation Society of Malaysia), Burhanuddin Md. Radzi (Managing Director, Les' Copaque Production Sdn. Bhd.) and a representative from the Malaysian Development Corporation (MDEC). This approach is meant to obtain input on the current and future direction of Malaysian animation and the impact and potential it has to better succeed in the local and international market.
Face-to-face interviews can be considered crucial if the information needed requires depth and if the research requires understanding and insight (Gillham, 2000:11). Berger (2000:11) stressed that interviews would allow researchers to obtain information which may not be possible to gain by observation alone. Hence, for the purpose of this research the in-depth interview is selected to obtain more accurate responses.
The in-depth interview is a more qualitative approach towards obtaining information for this study. Information regarding the current and future plans for Malaysian animation is crucial in identifying what animation producers are doing for their part in publicizing Malaysian identity. Answers from this approach may well provide information which is not possible to obtain through quantitative methods.
The type suggested for this in-depth interview is through using a rather semi-structured interview with a written list of questions for the informant and at the same time maintaining a casual environment common with unstructured interview. This will allow key questions to be addressed thoroughly and at the same time provide space and time for detailed and lengthy answers (Morton-Williams, 1985:28).
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