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行业竞争的性质和强度 [5]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2016-01-20编辑:zhaotianyun点击率:9299

论文字数:3994论文编号:org201601142048466551语种:英语 English地区:英国价格:免费论文

关键词:行业竞争DBDCase studies

摘要:摘要:本文主要讲述了各行业领域内的竞争性质和强度。凭借创新和独特的解决方案,DBD将能满足一些企业客户的需求,特别是在发展中国家,有许多的机会。

tem failure (Livemint, 2009).

The importance of the top management has been studied and analyzed in great detail. Academic work relating it to a number of factors in the performance of the company has also been established (Melvin & Copeland, 2008). With a corrupt management, the basic requirements of a company in order to achieve longevity and its goals are not satisfied. Therefore, the case of Satyam was that of a management failure and a failure of corporate governance rather than any other factors.


DBD的选择——Options for DBD


Having looked at the challenges and opportunities in the Indian IT market let us also look at all of the options available with DBD to expand its operations in the country. The most promising of these are joint ventures, capital investment and technological partnerships.

Joint ventures and alliances take place between various kinds of organizations, however, let us look at a scenario wherein a joint venture takes place between DBD and Tata Consultancy Services. In such a scenario, DBD would stand to gain from a number of advantages that result from the tie up. The venture would be similar to a venture capital model in which Tata Consultancy Services would invest considerably when compared to DBD whereas DBD would bring in technical expertise that it specializes in. It would be able to use the resources of the IT giant, monetary, technical and man power to achieve the aims of the venture. It would also provide clients an advantages resulting from the small company culture and technical expertise of DBD. Some of the obvious advantages for DBD are cost savings, huge risk reduction, access to technology, rapid expansion of customer base, entry into new markets and an edge over its competition. At the same time, it will need to deal with an equal number of challenges starting from partner evaluation in the face of events such as those involving Satyam, the development of an effective exit and change management strategy (Hewitt, 2005).

Let us now consider the option of capital investment on the part of DBD to expand operations in India. DBD had a turnover of one million pounds in the last financial year. With a majority of projects exceeding this figure, DBD will have to in turn rely on fund raising to use the option of capital investment. Not only will it be doing operations that it is not familiar with, it will require a considerable knowledge of local conditions that it does not have. Moreover, even if it were to invest in a small project, one failed project could put an end to all of the objectives that DBD set off with. Therefore, capital investment is not a viable option for DBD to achieve its aims.

Technological partnerships are an interesting option to DBD. It could come with technological solutions that could be shared with a local partner who implements them. This will be similar to a joint venture in terms of meeting some of the pre - requisites such as choosing the right partner, etc. However, the risks involved would be considerably higher. Moreover, the requirement for DBD to be a technical partner is knowledge of the local conditions so that it can come up with an optimal technical solution to the problem at hand. Otherwise, it would result in its competitors gaining advantage over the partnership and result in decreased popularity of their IT produc论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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