1. Introduction
1.1 Research background
China's first retail revolution is after the reform and opening, in suburban areas there appear stores. Many people drive, cycle,
www.51lunwen.org walk to shopping, the reason is the number of stores’ commodities is large, the option is more. Due to the extremely inconvenient shopping, this is gradually replaced by the second retail revolution (Zeng, 2009).
Table of contents
1. INTRODUCTION 2
1.1 RESEARCH BACKGROUND 2
1.2 RESEARCH SIGNIFICANCE 3
1.3 RESEARCH PROBLEM AND RESEARCH QUESTION 4
2. LITERATURE REVIEW 5
2.1 E-BUSINESS 5
2.1.1 Definition of e-business 5
2.1.2 B-to-C 5
2.2 ONLINE TRUST 6
2.3 ONLINE MARKETING 7
3. METHODOLOGY 7
3.1 INTRODUCTION 7
3.2 RESEARCH METHOD 9
3.2.1 Case study—takes Tiannan Grocery as example 9
3.2.2 Library
term paper research method 9
3.3 RESEARCH STRATEGY 9
3.4 SUMMARY 9
4. DISCUSSION 10
4.1 PROBLEMS OF GROCERY RETAIL ONLINE BUSINESS IN CHINA 10
Q1 what is the challenge of Tiannan grocery development? 10
Q2 When does it to do online business? 11
Q3What are the objectives of its online business? 11
Q4What are the problems of its online business? 12
4.2 OPPORTUNITIES FOR GROCERY RETAIL ONLINE BUSINESS IN CHINA 16
5. CONCLUSION 18
APPENDIX 20
REFERENCES 20
References
Ainscough, Thomas, L., Michael G. Lukett(2002). The internet for rest of us: marketing on the World Wide Web, journal of consumer marketing, 36-47.
John, R, Graham, Steven, J. Bennett, Magnet(1991) marketing: the ultimate strategy for attracting and holding customers, John Wiley and Sons, Inc.
J. Paul Peter, Jerry C. Olson, (1996)consumer behavior and marketing strategy (ninth edition), Irwin Mc Graw-Hill.
CNNIC, 2009, CNNIC statistic report, https://www.cnnic.net.cn
Mark.W.Vigoroso.(2002) Opinion: are search engines an e-commerce anachronism? https://www.econnercetimes.com Feb, 22.
Marcella K., (1999)marketing research an applied orientation(second edition), prentice Hall, Inc.
Ravi, Kalakota, Marcia Robinson, (1999)E-business: Roadmap for success, Addition Wesley Longman, Inc.
Saunders et al 2006, Research Methods for Business Students, 3rd Edition. Pearson Education Limited: 89
Creswell, J. W. 1994, Research design: Qualitative & quantitative approaches. Thousand Oaks, CA: Sage.
Emory A.R. and Copper J.P, 1995, Quantitative Methods for Business. The A-Z of QM, Oxford: Elsevier Butterworth-Heinemann
You’ll never walk alone. (1999)The economist. Vol. 351, No. 8125. June 26-July 2.
Zeng Qiang, 2009, Chinese e-business research, China Economic Press
代写需求
论文题目:Grocery retail online business in China
论文语种:英文
您的研究方向:Management and Economics of E-Business
是否有数据处理要求:否
您的国家:英国
您的学校背景:英国名校排名前三
要求字数:5000
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:以online business为主题讨论一下为什么中国的grocery retailer一直没有广泛开展网上订货购物的business,存在的问题是哪些,存在的机会本文出自
www.51lunwen.org,在代写
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留学生论文方面具有丰富的经验!如果需要原创
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英文论文请联系 QQ:949925041有哪些?对比那些已经广泛开展的国家和市场展开讨论。havard参考文献格式。硕士论文,也是将来要用来深入研究和调查的为毕业论文做准备的论文。我附加了一份论文的具体要求。
截止日期:2010-03-18
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