英语论文网

ities. This organization uses Zara to highlight the essence of successful global marketing strategies which enables it to reach a global segment across many countries and has built global business capabilities to bring profits. Integrating global strategy, innovative marketing and a global supply chain is achieved by creating values to customers. Their main objective is to reach the industry professionals to form group of participants (Proact, 2007).

Hence from the above context it is understood that the qualitative research develops a good relationship in the UK Retail market. This is achieved by following some of the techniques so that the relationship between the customer and the retailer improves.

3.2.2. Quantitative Research

The definition of the Quantitative Research is explained by Daniel Muijs (2004) as Phenomena by collecting numerical data that are analyzed using mathematically based methods (in particular statistics). Therefore, Quantitative research is used to measure the total number of public feel, consider or do something in a particular approach. Mainly this survey has a propensity to include large of case studies by conducting several number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses (DJS Research, 2005). Various numbers of methods exits which are used for gathering quantitative information but mainly focused on telephone interviews.

The main intention of Robert Murray Thomas (2003) doing research is to add more information but it is time consuming to do better research. Since there exit four different Quantitative case studies:

1. Survey done on telephones.

2. By experiments.

3. Co-relational case studies.

4. By analyzing the Quantitative content.

UK lead companies have deiced to do quantitative research on their products. Since they have decided to do survey on the opinion of the customers but they are not focusing on the manufacturing of the product. Conventional customer quantitative research helps the lead company to have clear idea of the product out come and its disadvantages. So they can add the additional quality of the product. The outcome of the research gave a leading edge to the UK Company and this was subsequently marketed very efficiently to its benefits (Robin Birn, 2004). This made UK lead company to have strong position in the market resulting in tremendous growth in the market campaign. Most of the companies are focusing on the market research for its competitive advantages. This made the companies to attract new customer by presenting the improved quality of the products which are designed in such a way to increase customer's efficiency ( Rajanee Ranjan, 2002). Even in depth interviews have been done by the UK companies where approved with many products sold in the market to launch their ideas towards leading suppliers in market in terms of packing their goods like cost, delivery and quality along with company's good will. On the other hand the companies are facing problems in conducting Face to Face interviews as it is time consuming and affecting the budget (Jeremy Kendall, 2003). Even telepho本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。