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but have to maintain the database of their suggestions. Organization has to reach the hope of customers in terms of quality of the content determined by the customer. The response time of an organization to the customer complaints on content must be solved as early as possible, since the customers expect quick response for their complaints. From the above context it can be understood that customer except a quick response to their complaints and quality of the product should reach the expectations.

A chat forum introduced by an organization creates a major challenge in encouraging customers to participate in chat forums. Customers will participate in forums only if the products create interest in their minds. In certain cases too much influence can also leads to certain problems which affects development of an organization (Alain Ferrand and Scott McCarthy, 2008). From the above context it can be understood that organizations face major challenge to make their customers in participating in chat forums so that organizations can correct their errors and provide a good service to customers. Organization provides chat forums on the web to communicate with customers and get their feedback throughout the world. In this chat forums organization includes the information related to company and their products to maintain the balance with customers. It is necessary for any organization to maintain the balance between organization and customer to develop in the competitive market. Customer needs to register in organizations chat forum so that they can get the information related to the organization and their product any time by log-in into chat forums (Genevieve Edmonds and luke Beardon, 2008). Thus, chat forums are the great way to save the time and money for customers as well as for organizations. Organizations can maintain the relationships with customers with the help of chat forums.

Analyzing the information gained from the customer is another important challenge for an organization. The requirements of customer on products are continuously changing and also the mistakes noticed from previous products can be noted from the customers. This process has to be done quickly and mistakes have to be corrected as early as possible to maintain good relationship with customers (Harris and Charles Dennis, 2002). From the above context it can be understood that the organization must analyze the information collected from customers and has to rectify their mistakes of the earlier products in order to get good response from the customers.

One of the main challenges for organization is the means of communication between the organization and customers. Previously company staff members provided communication externally so as to reduce unnecessary problems among them. Internet provided a good means of communication between customers and organization because the company can advertise on their new products so that customers can get the complete information about the every product related to the organization (Thorsten Henning- Thurau, Ursula Hansen, 2000). Hence from the above it can be concluded that there exist many challenges for an organization and they has to be solved immediately so that there will not be any problems for the future of an organization.