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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:32854
论文字数:15339论文编号:org201506082049123839语种:英语 English地区:新加坡价格:免费论文
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摘要:这是一篇marketing类硕士毕业论文,主要论述了关系营销在零售业种的重要作用。
Retailing is the eighth biggest sector of the world's economy in terms of market status. Retail sector makes contributions to employment and GDP. It also contributes to demand and economic growth indirectly through its work with business services and suppliers. The Qualitative research tells us the innovations or improvements to be made in the market to develop relationship in retail sector. They are as follows:
· This is achieved by improving the effectiveness of innovation related support activity within Government which will require a systematic approach to coordinating information and expertise in Government. Not only that a better method to identify and challenging of commercial, innovation related initiatives are required.
· By Increasing the awareness and take-up of R and D tax credits by retail sector and is achieved by improving speed and transparency to reduce uncertainty and also by retailers and suppliers which they undertake to identify and priories which qualifies both large and small business.
· Innovative promotion of retailers in sustainability is achieved by Provision of support mechanisms like VAT reductions etc, reduction of barriers and fostering of skills by building environmental awareness.
· By identifying and supporting the complex sets of skills required for retail marketing and is achieved by providing awareness training to employees, management of innovation skills training, cross-sector technical skills training capability etc.
Qualitative researches and case study approaches are recognized practices in management of retail market for innovation and understanding behaviors, values and beliefs. The degree of external validity is a consideration of qualitative research. This is because of the tendency to employ case studies or smaller samples that have been minimized to some extent through the use of large mixed purposive samples (Latchezar Hristov and Dr. Jonathan Reynolds, 2007).
Applications of qualitative research in UK Retail Marketing:
The qualitative research in UK Retails marketing provides high value products or services and industrial products that are not generic commodities. This leads to high switching costs. Production phase is improved by the customer involvement and a continuous relationship should be maintained (Levitt, 2009).
For instance, consider an organization that implies the qualitative research in retail marketing is London Business Scholl whose Moto is Targeting a global segment with global business capabil本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。