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data is the information which already available in some form to the user. Secondary data can be collected from both internal and external resources. Internal resources like database, company analysis and reports can collect data secondary data. Secondary data can also acquired from external resources like websites, government statistics, trade associations, books, journals, newspapers, national and international institutions, material from video tapes, CD and DVD's (Geoffrey Lancaster, 2005). Collecting secondary data is cheaper when compared with primary data, because secondary data will be available directly to the users without any surveys or researches. While collecting secondary data, user must be careful in choosing resources in order to get the desired data. Secondary information such as sales reports, storage, transportation and finance related issues should be collected cautiously by enterprises in order to get the accurate results in business. User must check copyrights, time span of the data, source bias, exclusive rights, trademarks and reliability of the resources for collecting information (James Stephenson and Rich Mintzer, 2008).

Relationship marketing in UK retail sector uses both primary and secondary data. But using secondary data is more advantageous in relationship marketing in UK retail sectors when compared with primary data. The main reason for using secondary data rather than primary data is time and cost. Collecting primary data requires more time and money when compared with secondary data (Masaaki Kotabe and Kristiaan Helsen, 2009). In relationship marketing to conduct surveys researchers must approach different organizations and should take opinions from users. These opinions should be examined by the researcher in order to get accurate statistics in surveys. So conducting surveys and polls for relationship marketing in UK retail sector is a time taking process. Different opinions from different organizations may lead to confusion for the researcher. Sometimes collecting opinions from each and every organization may be a hectic work for the researcher (J Paul Peter James H Donnelly, 2004). Using secondary data for relationship marketing in UK retail sector can obtain more accurate data compared with primary data. The users can easily understand the market growth and problems in the market using secondary data for relationship marketing in UK retail sector. In relationship marketing users need not to collect data from organizations as the secondary data is directly available. User just needs to extract the available data to make use of it (Research, 2004). Hence collecting primary data like surveys and polls in relationship marketing requires greater amount of time and cost. Collecting primary data may not be possible for all the users and organizations. Organizations need not to conduct surveys and polls every time if it uses secondary data. So using secondary data will be a great advantage to relationship marketing in UK retail sector for saving time and money.

There are some disadvantages of using secondary data in relationship marketing. Secondary data collected by the organizations many not be correct and time span of that data may less. Sometimes collected data may be insufficient for the organizations. Secondary data may be unreliable because author can 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。