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nic interviews may potentially lead the respondent and it may cause a negative impact on the response by the customers and may affect the brand name in the market.

3.3. Data types

Data is simply said as raw information. To understand this information different ways or methods are given which can be defined as data types. Data types helps in knowing about the structure of the data. Data types include some models and operations which operate on the data. For any research first and foremost thing is to know about the different types of data which is helpful in analyzing and understanding the business activities (James Stephenson and Rich Mintzer, 2008). For any general research of data, researchers frame the data in two types and are classified as shown below:

· Primary data

· Secondary data

Primary data Types

Primary data is the information which is got by conducting own research. This information can be collected freely by talking to the customers, suppliers or by observing the target customers and their goods or services. Primary data consists of data which is collected by the researchers for a particular task in the fields like information about the daily temperature; rainfall etc. (Larry O'Brien,1992) primary data involves the use of questionnaire, other form of social survey, to obtain economic, social or attitudinal data directly from households or individual customers(Marsh and Bateson). Different ways are used for collecting the primary data some of them are: hosting focus groups, looking of yellow pages, observations, questionnaires and searching through online.

Advantages of using primary data types for retail marketing in UK retail sectors

The advantage of using this approach is the data which is collected by the researchers can be easily understood, can find errors and correct them easily as the data is from their collections and recordings. Here researchers can adapt the data collection methods according to their needs and specifications. This primary data helps in knowing the exact data and the tools or methods used in it. The study on specific tool and its consistent protocols are clearly explained (Janet Houser, 2007). The main advantage of using this methodology is the time required is very less and the helpful to meet the specific meets, the answers for specific research can be easily know. This type of primary data helps in retail marketing as the data can be collected within time which is useful to get uptakes from the customers. In this researchers can easily gather information rather than assigning work to the other companies.

As from the above context it can be know that primary data is easy and uses less time there are some disadvantages in using them some of them are it is very expensive, there is only one way to solve the questions, reliance on patient recall. Due to these disadvantages researchers are using secondary data types in place of primary data types as the secondary data types can overcome these disadvantages (jurgen Uhl and Hans Aldrecht Schmid, 1990)

Secondary Data types

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