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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-07编辑:felicia点击率:22563
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摘要:这是一篇留学论文范文,主要从慈善捐款看消费者的动机和消费行为,分析消费者对企业发展的影响。
4.4.Pilot Testing
Conducting a pilot test of a survey before publishing it for participation is a vital step in questionnaire design and review. Any errors, missing categories or information, or simply just further neccessary clarification on some questions can greatly improve the validity of results, as it creates a more thorough but also simpler investigation. The design of the pilot testing phase is a focus group session format, in which the questions will be discussed individually with five participants in order to decipher any issues that need to be corrected. It is assumed that after this phase, the questionnaire will be ready to be made available to the sample for completion.
4.5.Data Collection and Analysis
The collection of the primary data, the responses from participants, will be collected through the online survey provider, however the data will need to be prepared for analysis once exported from the software. The data will need to be appropriately coded, to create ease of analysis, using numbers and other coding methods to create uniformity of results, but also to ensure compatability with the statistical analysis program SPSS; there is a strong need for a codebook to be created for ease of data entry and also analysis. Additionally, the entire data sheet will have to be checked to ensure that there are no errors in the data, or ommissions, since missing data creates later on in the analysis process if not actively forseen. Yet we can simply take for granted that automatic data collection through the online software omits the chances of nonsampling errors, particularly in comparison with human data input with a large sample size. Although open ended questions might be insightful in gaining diverse views, they will not be used in this research study, to create ease and uniformity in data coding and preparation for analysis; since it is the case that open ended questions are difficult to analyse in a large sample due to the extreme variability in responses.
Whilst there are many data analysis sofware programmes that are highly valued for quantitative research analysis, SPSS will be used. Amongst other reasons, such as the availablity of software, SPSS is a widely used and esteemed software, being the program of choice for many proffessional researchers. The software goes beyond the analysing capabilities of standard programs like Microsoft Excel as it allows the use of more complex statistical analysis tools, providing a wider range of data analysis possibilities.
4.6.Relevance and Appropriateness of Research Methods
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