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sumer behaviour, one can conjecture that there are five main areas of influence in donating behaviour. These are organisational inputs, psychological attachment, consumer confidence, experience and extrinsic determinants.

Organisational inputs include all communication efforts by the charity to market themselves such as advertising and branding, but also consumer perceptions created by this. Psychological attachment is a somewhat broad factor of influence, including factors such as those intrinsic factors in Sargeants model (1999), but also including a sense of involvement with the organisation, and feeling of community factors also. Consumer confidence refers to the common constraint for organisations of perceptions of mistrust due to financing or operational decisions. Experience is the key to repeat behaviours, and is focused around good past purchase experiences and the existence of post purchase service; also involved is the product switching issue, a bad experience with another organisation type may cause consumers to switch to another. Extrinsic determinants, as in Sargeants model (1999) are based upon demographical factors, which can only be tested against the findings of the other determinants, since they are not changeable factors; they are in relation to the other elements of behaviour but extrinsic to influencing behaviours.

The design of the survey is set up to examine and test the behavioural determinants of this model. The survey can be found in appendix C and the questions relating to the behavioural parameters as in the model above can be found in appendix D. The survey design makes use of likert scales to test the model, making use of attitude testing to statements in order to gain information towards concepts, in this case the behavioural determinants. A five point rating scale has been used, scaling from strongly agree to strongly disagree, it is felt that any more than a 5 point scale will create confusion and ambiguity to the exact scaling. Care must be taken to avoid question bias, which has been considered in the wording of all questions in this questionnaire; swaying participants' responses, or influences their views will invalidate results, not correctly test the hypothesis and be useless as a valid research resource. Whilst it can be said that the statements in the likert scales could be seen as influencing bias, this is offset by demanding an opinion of agreement with the statements, stimulating the participant's own reflections and views.

The organisation of the survey is designed intently in order that participants whom are not eligible for the survey, those that do not meet the requirements of the sample, are disqualified straightaway, without wasting their time. The disqualifying factors are those who are not UK residents, and those who have not donated to a charity in the past. Use of an online survey provider allows the utilisation of skip logic and automatic disqualification from the questionnaire, ensuring that all complete responses recorded are from the sample group. Following the qualification questions, several classification questions follow, easing the respondent into the flow of questions, asking simple demographic questions. Classification questions “classify respondents into various groups for purposes of analysis”本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。