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independent regulator of charities, with legal power to investigate charities when deemed necessary. They work to provide help and advice for both charities and consumers. The Charity Commission works on the consumer's behalf to provide information, with all registered charities having to submit annual reports online for the public to see. However a drawback is that it is only charities with an annual income of over ￡25,000 that are legally required to submit reports according to the Charities Act of 1993 (Charity Commission, 2011); we can assume that those charities under this revenue level are smaller charities, most likely tending to be in the local focus. Charities not providing their accounts could cause the public to question the finances of such organisations. In addition to the Charity Commission, the charities Statement of Recommended Practice (SORP) provides specific information, best practices and financial advice tailored to the charity industry specifically; it even contains financial statement templates for aiding accounting. However the SORP has not been reviewed since 2005 and common consensus is that a revision is due. Furthermore the Trustee's Act of 2000 lays the legal boundaries of charity governance, attempting to reduce the mismanagement by charity officials through legalities.

When we look to cases of good reason to distrust due to mismanagement or financing issues, the Charity Commission themselves state that the “amount of deliberate fraud or dishonesty within charities is low” (Charity Commission, 2011). This statement in itself can be seen as both optimistic and pessimistic, since whilst these occurrences are low, it is only the ‘deliberate' cases that are alluded to, hence suggesting that there could be cases of ‘accidental' problems, causing one to seriously question the management capabilities within charities.

In conclusion we can see that there are many issues affecting trust and confidence levels in donating. In general we can say that in today's society is one associated with the power of consumerism, with consumers demanding more information and transparency. In particular this is the case in the current economic downturn as money is scarcer; hence decisions to spend disposable income are much more thorough. However, whilst consumers demand more information, we must at the same time question the extent to which they search for the information and whether they actually process it into the decision to donate, seeking informed decisions.

4. Research Methodology

4.1.Research Design

Due to the nature of focus of the research study, descriptive research is an appropriate course of action to conduct, since it is the case that with the lack of research existing in the field, a general focused statistical study is of more importance than an in-depth focused study. It will provide a deeper understanding and a basis for comparison. Therefore what is proposed is a general consumer study, with the purpose of providing a basis for further research into the issues of consumer behaviour in charities. The research conducted does not aim to solve in entirety the differences in consumer behaviour between different sized organisations, but to est本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。