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Since there is little already known on the area of research, a quantitative study will be used, in which a basic, yet overall consumer profile of the UK charitable market will be created to allow for the analysis of comparisons between both consumer groups and also the different organisation structures. This will be done in the form of a survey, which will be administered online, through a third party internet survey provider that issues a web-domain for the survey to be participated in, but also collects the data to be exported into analysing software. Computer Assisted Self Interviews (CASI) is becoming increasingly popular in the realm of market research in the business world, as they create an easily accessible source of participation. Whilst it is the norm for most market research providers to find sample participants, and complete survey quotas for corporate customers, this will not be the method in the data collection for this research, as it is very costly, exceeding the financial limitations of this study. Therefore the sample group will be personally directed to the survey web-domain for participation; this will be achieved using advertising methods on social network sites such as Facebook.

Consumer behaviour as a field is thought to be based upon beliefs, attitudes, intentions and behaviours, which are “spontaneously activated and influence each other” (Feldman & Lynch, 1988). All of these social factors forming the basis of consumer behaviours are also subject to transform over time due to changes in social dimensions and external stimuli such as environmental influences. For this reason, a cross sectional study's validity is likely to be questioned over time. However, given the dynamics of the non-profit sector, it is unlikely that if a longitudinal study was conducted, much change if any would be noted in a short lapse of time. Therefore the design of study in this case will be cross-sectional, since if it were to be longitudinal, an estimated time period of 5-10 years between studies would be appropriate to identify any significant behavioural changes.

Regarding the conduct of ethical research, the survey form allows for proper conduct, since informed consent is assumed if a participant takes part; this is made easier by stating the purposes of the data collected, and the extent of data privacy. Furthermore, whilst ethical practices and data privacy are a growing concern in the nation today, the survey is carried out on an anonymous basis and hence participation should not be affected by such issues.

4.2.Survey Design: Parameters of Behaviours and Measurement Scales

Given the examination of existing consumer behaviour models (Andreasen, 1965; Nicosia, 1966; Engel, Kollat & Blackwell, 1968; Baker, 1988, Kotler, 2005) and consideration of Sargeant's (1999) model of giving behaviour, there are a number of key areas that could affect consumer behaviour in donating. Since this research study aims to examine consumer behaviours between organisation types, it seems logical to first distinguish a model to test; this makes examining differences between the charity types easier. Based upon existing research and studies into con本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。