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Consumer Motives And Behavior [16]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-07编辑:felicia点击率:22560

论文字数:11441论文编号:org201506042334077709语种:英语 English地区:英国价格:免费论文

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摘要:这是一篇留学论文范文,主要从慈善捐款看消费者的动机和消费行为,分析消费者对企业发展的影响。

in contrast to what is commonly thought, the results do not show that the older age group, over 50's, donate more in monetary terms. It may be the case that this reflection is incorrect; in any case a larger sample of this age group would be needed in order to provide fully conclusive results. Pearson's product moment correlation coefficient measurement gives a result of 0.392, indicating a positive correlation between the two variables, yet not a strong relationship. Therefore the data shows that whilst there is some positive relationship between age and amount spent, it does not necessarily equate to mean that amount donated increases with age in all cases. In terms of the frequency of donations, the results showed that there a slight negative correlation of -0.168 in relation with age. This in light of the above findings proves that whilst older age groups may spend more, they spend less frequently, signifying that they spend more per donation.


Interesting also is that the results showed that there is no relationship between the age of respondents and the methods used to donate. It could be assumed that the older age groups tend to use the direct debit methods, in particular signing up for regular payment plans; however it is the case these days that anyone could afford the typical payment plan, which ranges from a minimum of £2 to £5 a month. The frequencies of methods used can be seen in the bar chart overleaf. What is evident is that charity boxes and collections are by far the most popular method for donating, most likely due to its convenience and spontaneous spending factors, being adopted by over 140 of the total 196 respondents. This is followed by donating to fundraising events, which could be expected. Interesting though, is that most people do not donate direct to charity administration, which could be viewed as the safest method of knowing the movement of money, but contrastingly the most effort involved method.


5.3.Are Religion and Education Levels Important Factors in Donating?


The pie chart to the right shows the breakdown of the religions of the respondents. Evident is that the majority of respondents follow no religion and that a large percentage are a form of Christianity. In respect to the relationship between religion and donating, the data showed no relationship to either the amount donated or the frequency of donations. It is not the case either that those with no religion donate less, which could be a common stereotype if it was believed that religion positively affects the demand to aid charity efforts. However it must be noted that the involvement with religion was not tested, it may be the case that those who consider themselves ‘practicing' religion, reading and learning the teachings of religion may have a higher propensity to donate due to raised morals.


It does appear that education has a relationship with donating which can be seen in the chart below. There is a relatively strong positive correlation of 0.626, denoting that those with higher education levels are associated with higher amounts of donating. This could be due to a number of reasons including that those with higher education levels most likely earn more, but perhaps may be somewhat due to those that are more educa论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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