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Consumer Motives And Behavior [18]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-07编辑:felicia点击率:22558

论文字数:11441论文编号:org201506042334077709语种:英语 English地区:英国价格:免费论文

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摘要:这是一篇留学论文范文,主要从慈善捐款看消费者的动机和消费行为,分析消费者对企业发展的影响。

ss satisfaction in post purchase feedback in the form of progress updates. In addition there is a slightly higher rating score for organisational inputs of 2.7, which could probably be expected from smaller charities. This difference is mostly a reflection of higher scores for the following statements:


14.1 I feel that I know the charities well


14.2 Having advertising and marketing campaigns are an important factor in influencing my reasons for donating


This is interesting since the norms of operating of the local charity is not to conduct marketing advertising, more so due to lack of marketing budgets than due to the feeling that it is not necessary; yet the public with an average scoring of 3.19 denotes that such organisational inputs are not an essential part of the decision process to donate. However it must be considered that this is the view of those already donating to this type, and at the same time consumers feel that they do not know the charity well, which could be a reflection of not enough public appeal.


In the national consumer donating model, depicted below, we can see that there is much more content in the organisational inputs from the charities with a rating of 2.2, but also more reported psychological attachment with this type with a rating of 2.3. The increase in contentment with organisational inputs are stemmed from an overall increase in all of the elements tested and involved in the determinant; this could probably be expected since the charity type tends to be larger, have more budget and involvement in advertising, public relations and communicative functions. However the reported increased psychological involvement is somewhat more of a mystery when looking to the individual results for the components. The score is derived from a more prominent sense of responsibility to donate, more sympathy towards those less fortunate, and more interestingly a larger sense of satisfaction in donating to national charities. It is unknown as to why these factors are more important to national charities, one must question whether it is a patriotic notion, yet the importance of helping one's country is no more important than helping one's community. Finally, the international model can be seen below. The results show a similar satisfaction with organisational inputs as national charities which could be expected. However, the psychological attachment is not as prominent, matching that of the general donating model. Significant to point out in the international model is that there is a considerable decrease in consumer confidence, with a score of 2.9, created through a fairly high distrust in this charity type over others with a score of 3.4, and perceived dissatisfaction over corporate salaries with a score of 3.2. Perhaps this is as a result of the distrust in money crossing borders, possibly denoting a great deal of administrative and bureaucratic costs in the eye of the consumer.


When looking at making a comparison of the models of donating behaviour of the various charity types there are a number of key points to make. Most obviously is that the experience dimension in all charity types is higher than the overall model, which is somewhat baffling sin论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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