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, that local and national charities have much less administrative costs than the international type. It must be noted that whilst the local and national charity are not always smaller than international charities, it tends to be the trend. From this finding, we can question why consumer's distrust causes them to believe this, but also question what the charities can do to alter these consumer opinions.

Given the findings of high organisational inputs decreasing consumer confidence, this would be an interesting topic for further study on the various charity types. The data shows that it is not even the case that exhaustive marketing efforts equal a higher propensity to donate, since the national charity type showed the highest response of donations, not the international as would be expected. Therefore it would be fascinating to analyse the relationship between marketing and consumer confidence, whether there is a point at which it begins to have a negative effect, which both the primary and secondary data would suggest. There certainly appears to be a cost benefit analysis to be made between marketing budgets and resulting revenues raised. For most charities, the information needed for this analysis should already be available, easily analysed through the use of past financial trends in marketing and revenues; yet the effects of the external environment and other factors must be considered in respect of the results. It is difficult to isolate the two variables completely to assess the cause and effect relationship between them, whilst keeping all other factors constant.

Whatever the case may be, any further research carried out in light of these findings needs to be conducted with a more in depth focus, isolating and focusing on one key factor, and testing it thoroughly. Whilst the purpose of this research study was to identify key differences, to which it succeeded, there results a lack of depth in the investigation of the causes of the differences. Therefore any further research needs to incorporate this weakness, advancing the knowledge of consumer behaviour in the charity industry.

Consumer motives and behaviour into donating to charity in general is a topic that is known to have a lack of research, creating an issue of ambiguity for charitable organisations. Most research existing is based on cause related marketing, the cooperative alliances between charities and corporations to gain charity funding, yet little in depth research exists on the area of personal financing from consumers in the form of donations. It is evident that it is most probably the case that the percentage of charity financing does come from corporations, at least for the larger corporations with many strategic alliances in the sector, but this should not mean that other areas of financing should be overlooked; particularly in a society in which social responsibility is growing in importance. Furthermore, neglecting this area of financing could eventually change the entire focus and structure of charities, leaving the individual consumers out of the equation altogether. However, also considered within this research is the issue of consumer confidence in donating, whether consumer beliefs of misallocating financing into bureaucracy and red tape is a significant factor in charity siz本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。