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s. 1.5 to 2 cr (Source: Hall Of Fame Sports Bar Owner). The breakeven point target for these bars is three years. The sales strategy is to build and open new outlets of the same franchisee in order to capitalize on the growing market and increase the overall revenue. Outlets are opened in different locations to build the local customer base of each of these areas. Once the outlet reaches it breakeven point it is considered mature and newer outlets are planned.

Retailers Point Of view

* Jubilee Hills and Banjara Hills are the most affluent residential places in Hyderabad and this is one of the reasons behind choosing this as the location for these sports bars

* Located in the heart of Jubilee hills and Banjara Hills these bars are very close to Madhapur where most of the IT firms and other offices are located. On an average 80,000 employees from various companies travel to Madhapur everyday and that is the reason behind choosing this strategic location

* The capital required to launch a sports bar is between Rs. 1.5 - 2cr and the expected industry average to get to the breakeven point is within 15 months time

* The sports bars have a seating capacity of 150 - 200 and they plan to expand more once they are established enough

* On an average each of this bars have around 35 waiters who work in shifts, so at point in time there are at least 15-20 waiters in the bar. The average ratio of personnel to customers is 1:10 and this is a very healthy ratio in any services industry

* An average of 3-4 bartenders are employed and 12-15 cooks

* Each of these sports bars have two managers, one each to handle the day time crowd and the night time crowd

* Some new sports bars which have just opened like the Hall Of Fame has a lower turnover at the moment. The daily turnover is around Rs. 30,000. The well established bars and franchisees like the Xtreme sports bars have a turnover in excess of Rs. 60,000 per day.

* During match days the turnover is almost doubled as the number of customers they get is much larger and as they stay for the whole tenure of a match the average consumption of food and alcohol per customer is much higher

* Sports bars entertain a wide variety of people from different backgrounds and age groups. Students and working professionals form the largest chunk of their customers and the rest are families who often visit the place for lunch or dinner. The break-up of the customers who visit the bar is students 40-45%, Working professionals 40-45% and families 10%

* Most of the customers are male and only around 30% of the customers who visit their bar are females

* Most of the time the women tag along with their male friends

* Only women groups are very rare in this sports bar, but men are mostly accompanied by women so they do form a third of the customers who visit the bar on a regular day

* Not many women are keen on sports so their involvement in the place is limited t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。