英语论文网

ther friends. These groups can have people from different age groups. They come in to watch the matches as well as to just sit and chat with their friends or colleagues.

Successful Executives

The people in this segment generally fall under the age group of 30-45. They have already arrived in life and belong to a high income segment. These people often come in just for a drink to catch-up with their friends over a few drinks or with their colleagues to discuss business offline. These people often consume foreign liquor and generally have time to watch only important matches.

Sports Enthusiasts

This target group accounts for a third of the revenue generated by the sports bars. They are big sports fans and follow their favourite sports passionately. They belong to different age groups and can be students, young professionals or successful executives. This group of sports enthusiast try to not miss their favourite team matches live, and like to kick back with a drink and enjoy the match with their friends and peers. Sports bar provides all the amenities they need to recreate the atmosphere of watching these matches in a stadium with the chanting and hooting going on in the bar where the spirits are very high.

Families

Families often are looking for a change when they go out for dinner. Some families visit the sports bars to enjoy the food services as well as catch-up with each other. Very seldom do families with children come in to these bars. Most often they are families with retired parents and working sons or daughters. The focus of consumption is largely food and very little or no alcohol is involved.

Among all the above segments of customers, the sports enthusiasts are the ones who are really passionate about sports and need to be targeted. Sports fans are of different levels; below we understand the psychographic segmentation of the same to understand the growth path of the sports fan and how to turn them into the bars loyalists.

The Sports Fan Ladder: Psychographic Segmentation

This ladder shows the categorization of sports fans. With each step the relationship of the fan with the sport becomes stronger and also the emotional heat increases. An understanding of this classification is really important as something that may work for one category may not work for the other. Thus we need to take a deeper look at the psyche of each of the categories, to know them a little better and to find out what ticks for them.

This is the hierarchy of the sports fan ladder

The indifferent fans

a) these are not sports fans

b) they are the ones who'll switch between channels if the match is not so interesting

c) they are not the supporters of any team or follower of any specific player

d) they mostly watch the match because everybody else is watching it

e) not interested in keeping themselves updated with the latest happenings in any particular sport

The eyeballs

a) these are本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。