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Some of these sports bars already have a chain of outlets. They give immense importance to recreating the same standard of product offering. The decoration and the look and feel of the bar and the environment created in these bars are maintained across different outlets. The owners of the franchisee concentrate on recreating the same emotional connect when you visit any of these outlets. This unique identity of the chain of bars is what creates a unique identity and it helps to the Marketing efforts as the customer feels at home when he comes to a new bar which has a familiar feel to it.

Marketing Strategy

The marketing strategy used by sports bars is an amalgamation of local media and events conducted at the retail outlet itself. Print media is used as the focal point in marketing their bar apart from using the local radio channels to keep the customers updated about daily events and offerings. The other major sources used by bar marketers today are the social networking sites.

Marketing Programmes

Bars have a set marketing budget allocated to them. The mediums they use are radio newspaper print ads and the internet. All information about the in-store promotions and events happening at these bars on a day to day basis are promoted using these mediums.

Promotion Strategy

The focus of the bars is to promote sporting events and matching that are going to be telecasted live at their bars. Any high profile match in various sports like cricket, football, F1 and tennis are promoted using various media. Some sports bars promote a particular local team and they promote each of their matches aggressively. They also offer special discounts to people showing up in the team jerseys. These kind of customized offerings are common in sports bars.

Merchandize of the sports bar and the local team merchandize are also sold at these places. Some sports bars also announce heavy discounts the day after the local teams win to celebrate and entertain the true fans of the team. These events are administered in collaboration with the sporting team itself. The costs of the discount are shared by the sporting team management.

Pricing Strategy

All the items in the menu are moderately priced. Beer being the fast moving liquor of them all is always coupled with special offers and discounts. Pitchers are the most popular in these bars. Often most of these bars have a tie-up with one particular liquor company. They sell the pouring rights of these bars on a contract basis for terms ranging from 2-5 years. These liquor companies then gain the sole pouring rights in those sports bars. Hence the beer company for example also offers beer at a much discounted rate than to other bars. This helps the bar in staying afloat in the competitive price battles between bars. Most bars have combo offers.

Sales Strategy

The average investment required to start a sports bar in a city like Hyderabad is between R本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。