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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-30编辑:felicia点击率:30456
论文字数:11818论文编号:org201505252232318701语种:英语 English地区:澳大利亚价格:免费论文
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摘要:这是一篇澳洲毕业留学论文,分析了独特的体育酒吧现象,简述了印度经济的不断发展趋势。
b) they tune in to their television sets especially to watch the match
c) they may or may not be the supporter of a team or a player
d) they enjoy cricket/football/F1 as a sport
The wallets
a) they are the next stage in the fan ladder
b) they support a specific team or a player
c) they are ready to shell out money from their pockets
d) they take part in contests, quiz's related to the event
e) they'll also go for the membership of their favourite team's etc
a) these are the ones who would spent money to buy the team jerseys
b) they would dress in their team colours during the match's
c) they would go to stadium to watch match's of their team's
The attachers
a) these are the ones who are diehard fans of a specific player or a team
b) their dream in life is to meet their favourite player/team
c) they are ready to participate in any contest that could give them the opportunity to be close to their favourite player/team
d) they would be present in the stadium cheering their side
e) they are never ready to listen to anything against their team
a) they are the ones who actually do more than just take part in contests to be with their favourite player's
b) they are proactive in their approach
c) they volunteer to become the ball boys or for any such activity so that they are close to their player always
The ensnared
a) this is one special category of fans
b) they support their side with their souls
c) they are the ones who would paint their faces, their bodies with the team colours
d) they are the ones who add flavour to the match
e) but they are really dangerous, as they can become violent if their team looses
f) they are very few in India currently
g) their presence is really important, as a match will be incomplete without them
Among the following categories of sports fans, a sports bar needs to identify and target fans who fall under the category of “Wallets” “Collectors” and “Attachers”.
SPORTS FAN PYRAMID
The sports bars should focus on converting the fans falling under the indifferent fan, eyeballs into attachers and collectors. These category of fans are more likely to become loyalists of a sports bar given the fact that they are provided with all the amnesties they require to enjoy the matches of their favourite teams in an exhilarating environment.
Sports Bar Business strategy
The strategy of sports bar is to target their customers appropriately in order to capitalize on their niche offerings. The sports enthusiast, the business entertainer and traveller, the local night crowd, as well as families dining out all can enjoy their time in a sports bar. The uniqueness of the offerings of a sports bar is what will attract the customers. Identifying the correct target segment and customizing their product offering will help them t本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。