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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2021-06-18编辑:vicky点击率:4056
论文字数:38522论文编号:org202106132146329884语种:英语 English地区:中国价格:$ 66
摘要:本文是一篇英语论文格式研究,本研究主要探讨了中美银行业公司股东信函中隐喻与身份的异同,有助于理解商业语境中的隐喻,为更详细地分析隐喻、立场和身份之间的关系提供了新的视角。
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2.2 Previous studies on corporate identity
Corporate image is the overall impression the public has of a company. Positivecorporate image can assist a company in increasing competitiveness and profitability,and companies often adopt varied strategies in order to promote their images in theminds of the public, one of which is to project a positive corporate identity. Melewar (2003, p. 195) defines corporate identity as “a strategic resource for buildingcredibility and support amongst a variety of stakeholders and gaining competitiveadvantage in this new business environment”. Further, Cornelissen (2004, p. 71)adopts a social constructivism view, and sees corporate identity as “concerned withthe construction of identity to differentiate a company’s position and offerings in theeyes of important stakeholder groups”. The construction of a positive corporateidentity has become one of the foci of corporate management, as for its facilitationto corporate overall competitiveness, shareholder attraction, and reputationadvancement. As a result, many scholars collect corporate reports or social networkinformation, and take different views as well as approaches to explore corporatestrategies on building identities and legitimating self-conducts.
Figure 3-2 A proposed analytical framework
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CHAPTER THREE ANALYTICAL FRAMEWORK ..............................14
3.1 Conceptual Metaphor Theory..............................14
3.2 Cognitive-Cultural Theory...........................................15
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