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ampaign directly contacting the customer and this will include negotiation and also offering according to the need of the customer.

Advertising:
Advertisings the means of Radio, Television, Newspapers, and Internet, this will cover large sections of the society.

Public Relation:
Developing public relations by means stake holders of the firm to build a positive perception in the minds of the public.

Sales Promotions offers:
Offering people with a negotiable rate of interest and also offering free gift with every registration.

Sponsorship:
Offering sponsorship for major events and creating awareness about the brand to the public.

Measurements of the Strategies:
Our Organisation consists of customized system in place to measure performance, which can readily gauge and continuously tune its market strategy depending on the requirement.

The 2 marketing strategies that are going to follow are:
General Marketing Strategy, Decision Area Strategy:
Implementation:
Realistic Implementation Schedules:
1.Selecting the Product Link and software platform to support the service.
2.Setting up the Technology Team to work on back end to launch the website.
3.Updating the software to allow the customer to register.
4.Up skilling the Existing or new employees about the product and utilities.
5.Training the Employees on how to handle the customers' queries and accounts.

Approximate Human Resources:
Our Staff will consist of 60 members, where 50 employees will be senior and 10 will be at junior level.
The staff employed would be basically from the same locality, as the customers would be, because this will help the employee to have better understanding of the location.

What If's Scenario?:
What If 'scenario is to determine the effect of different cost on the profit and other financial indicators? We as a Bank are strong with capital so if the expected results are not seen and if customers have difficulty making the payments on time, we will offer them with options of Modifying the loan, or deferment of payment.

Number of Clients:
With the introduction of this product we are expecting to allocate this service to 500 customers, excluding the exciting customers and we expect to increase this number year by year.

How would control the Product Launch:
We have assigned team of professional who will planning out various activities on periodical basis and help them to enhance develop the product.
Our have partnered with one the software package providers enabling us to update the software timely basis.

Measurements matrix of your estimations:
There are various strategies that have been to evaluate the progress of the business, which is designed in such a way that every sector of division's progress will be taken into consideration and the overall progress will be evaluated with the plan and these strategies will be enhanced as per the requirement.

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