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AAA是一个满足个人购房者需求的抵押贷款公司，同时也为没有足够资金购买物业的房地产专业客户提供服务，需要借钱购房的买家便有资格获得这笔贷款。由于目前信贷紧缩的状况，大多数借款人都在等待基准利率的变化，而宽裕的时间则让他们都松了一口气。

购房者正在为他们的网上银行寻找一个合适的抵押贷款，提供更多的信息以帮助他们做出更明智的决策，也使他们有资格获得工业奖励计划。这将使他们获得积分，这些积分可以转换成奖励或者可以通过他们的业主保险进行付款转换，因此我们集中的主要区域将是中、低阶层的人群。

另外，我们会为买家创建一个关于财产保险和税收，预先支付托管的托管账户。

The leading mortgage firm serving

AAA is a one on the leading mortgage firm serving the needs to individual home buyers and also to real estate professionals Customer with insufficient funds to buy property outright, to borrow money to buy home will qualify for this loan, with the present credit crunches effective most borrowers, waiting for another change in the base rate, time has aroused to give them a relief.

Home Buyers looking for a mortgage loan can find the right one for them ONLINE LENDERS, offering more current information to help customers make better-informed decisions also allowing them to qualify for the Industrial Awards Scheme, which will enable them to earn points, these points can be converted into rewards or can be converted by making payment for their Home Owners Insurance, the main area that we will be concentrating will be Middle and Low class people.

In addition we will create an Escrow account for the buyer which is for property Insurance and Taxes and pay their escrow in advance which in turn would recollect on instalments later.

This online service offers a wide range of mortgage sources differentiating loans with periodical information of loan terms and rates.

This plan gives brief information of UK Market, providing our competitor analysis and Swot analysis. Also discussing about making wiser and profitable decisions with the help of financial budget and budget of allocation of resources for each segment of Marketing, the pricing structure of the product and project earning.

Sufficient Information for Making Decision:
Our bank has come up a new idea in this year, this service will enable customers to buy, retain and own property as they have the opportunity to get a fixed rate of interest, in spite of the financial situation affecting the business.
Also encouraging them to enrol them self for the Industrial Award Scheme. With this initiative our senior management believes that we can gain more popularity and earn some good profits.

SITUTATION ANALYSIS:

UK Market Analysis:
The last week has seen a flurry of fixed rate mortgages coming down in price, according to mortgage advisors John Charcol.
Despite high swap rates and a static base rate, which continues to languish at 0.5 per cent for the tenth consecutive month, Chelsea, Coventry, Halifax, HSBC, Nationwide, and Yorkshire Building Society have all cut the cost of theirfixed rate mortgages.
Rates wereleft unchanged again at 0.50%at the March meeting, the 12th month in a row. A Reuters poll of economists (10 Feb) predicted a rise to 0.75% in the fourth quarter (Oct to Dec 2010), and then to 1.25% in the first three months of 2011, reaching 1.75% by June. Bank rate forecasts have been on a roller coaster in the past month.

Rising inflation figures -CPIrose from 1.9% to3.5% (16 Feb)in just two months - raised fears that ra