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职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:英语论文论文属性:案例分析 Case Study登出时间:2015-01-06编辑:pesix4点击率:12766
论文字数:3432论文编号:org201501051051086626语种:英语 English地区:中国价格:免费论文
摘要:文章主要是对美国航空公司的SWOT分析。主要介绍了美国航空公司的主要任务、优势、劣势以及面临的威胁等内容。
With fuel efficient airbus aircrafts a large number on their fleet, the company could use this to go towards being a “green company”. Being a green company has its benefits, especially in the 21st century when many people are conscious of the welfare of the earth. This badge will give the company a good image and might possibly increase passenger enrollments.
On January 15, 2009, a US Airways flight bound for Charlotte, North Carolina hit a flock of birds on takeoff from La Guardia airport. The A320 aircraft, captained by Chesley Sullenberger ditched into the Hudson River in an attempt to save the lives of 155 passengers and crews onboard.
In the weeks that follow, the media, passengers and government officials all praised captain Sullenberger for his professionalism in handling the situation. The governor was quote calling the event “a miracle on the Hudson”. Although a traumatic event, this had brought much positive public attention to the highly skilled pilots within US Airways.
In 2007, US Airways ranked among the worst in on-time performance; however, a year later, the company went to having one of the best within the major airlines. Airport Business reported that “US Airways rallied its work force to focus on one goal -- getting planes pushed back from the gate on-time -- and began offering financial incentives to workers for better service.” This shows that the company has what it takes to improve on a number of their services and should use this example as a way in making their company more effective.
美国航空公司面临的威胁---Threats towards US Airways
One of US Airways biggest threats is competitive airline tickets, of the three destinations that I have researched; US Airways had the most expensive tickets for two destinations. I visited the website expedia.com and found that from New York City to Boston, US Airways charged a low price of $215, Delta Airlines charge $201 and American Airline charges $202. From New York City to Las Vegas, US Airways charged $248; Delta and American Airlines charged $209. The last destination was from New York City to Miami. US Airways charged $168, Delta Airline charged $163 and American Airlines charged $173. On all three destinations, US Airways biggest threat comes from Delta Airline which offers the lowest airfares. This could be used as a factor which influences customers away from US Airways.
US Airways has the worst customer satisfaction out of 19 largest airlines in America. According to Phoenix Business Journal, “US Airways improves, but still trails in customer satisfaction”. In July 2008, the US department of transportation reported 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。