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the possibility that political decisions , events or situation in a country , involving those that might be referred to as social , will affect the business environment in such as way that investors will lose money or have a reduction of profit margin”

According to Bunn and Mustafaoglu (1978:1559) identified political risk as any effect in the host country which, if it happens, can have a negative consequence on the success of the business. In which the outcome of an incident rely on the nature and conditions under which it occurs and the uniqueness of the investment (Kobrin, 1979:69). refer

It is important to every marketer’s assessment of a foreign market is an appreciation for the political environment of the country within which he or she plans to operate. Political risk aretwi types macro and micro risk. Government involvement of business activities abroad, especially foreign-controlled business, is generally much greater than business is accustomed to in the United States. The foreign firm must strive its activities politically acceptable or it may be subjected to a variety of politically condoned harassment. In addition to the harassment that can be imposed by a government, the foreign marketer frequently encounters the problem of uncertainly of continuity in government policy. Government chance political philosophies, a Marketing firm accepted under one administration might find its activities undesirable under another. An unfamiliar or hostile political environment does not necessarily preclude success for a foreign marketer if the company becomes a local economic asset and responds creatively to the issued raised by political and social activists. Regardless of the nature of political risk that a company faces, company will lose huge amount of money. The U.S government may aid American business in its foreign operation, and if a company in considered vital to achieving national economic objectives, he host country reveals an umbrella of protection not broaden to others.

Particular aspects of the country’s political structure and processes that should be taken into account when assessing political risk

In operating business internationally various challenges that business may encounter. To initiate the assessment process, companies should carry out a baseline assessment of the political risk events affecting business strategy and goals pertained to operational efficiency and effectiveness, relevance, and consistency of reporting. The consideration should include as evaluation of the events originating from primary risk event categories:

1. Uncertainties about emerging markets government’s attitude to the rule of law: in operating business the rule of the law vary between nations and legal traditions from one country to another. However, it本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。