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摘要：1971年9月9日，杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日，《明星》已经成为一个全国性的报纸读物，并在吉隆坡设立了一个办事处，1981年，为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日，《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑，同年被列入吉隆坡证券交易所。在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。

an Online. As for the Chinese-language online news portals, ChinaPress dotcom was the most popular. There are more on societal changes.

Managing director of Omnicom Media Group, Andreas Vogiatzakis said that newsprint have little to fear from online news portals. He said that newspapers must learn to pull on their online portals to add value and enhance their offerings to the consumer.

The industry has seen a decline in newspaper adex over the past three years, from 58% in 2006 to 54% 2008 said the Nielsen Co Malaysia executive director Andrea Douglas. She said that the reasons for these changes are difficult to said but some categories have changed their spending patterns. There has been a decline in residential ad spending due to the economic downturn and this category is almost fully print advertising. The web has introduced new advertising potential and new media that could be eroding the traditional print share.

According to Nielsen Media Research, newspaper in Malaysia has a mainly younger readership, with 65 per cent below 40 and 35 per cent of its readers are above 40 years. Percentage of newspaper readership between 20-29 age is the highest while the age between 50-54 is the lowest percentage of newspaper readership.

According to Nielsen Media Research, newspaper in Malaysia has a mainly younger readership, with 62 per cent below 40 and 38 per cent of its readers are above 40 years. Percentage of newspaper readership between 20-29 age is the highest while the age between 50-54 is the lowest percentage of newspaper readership.

The readership of age above 55 years old in 2006 increases 3.5% compared with the readership of age 55 years old in 2005. The old generation between the age of 55 and above are still enthusiastic supporters of newspapers while the younger generation appear to be much in tune with computers and the internet. The newspapers are not only challenged by online websites but also the electronic media having regular updates in the news bulletin. Many youngsters enjoyed reading serious news on the internet rather than from the newspapers. Hence, newspaper publisher should focus on public from the age of 55 and above.

According to a statistic from Department of Statistics, Malaysia, the population of Malaysia is increasing. The population of age 15 and below is decreasing every year. The decreasing rate of year 2002 to 2004 is 0.3% whereas the decreasing rate of year 2005 to 2008 is 0.2%. The population of age 64 and above is increasing every year by 0.1 % except for the year 2005 and 2006 which remain same at 4.3%.

The same pattern of readership frequency could also be observed among the respondents with different educational backgrounds. According to The Public Awareness of Science and Technology Malaysia 2000, the frequency of newspaper readership continued to be the highest among those with tertiary education where 60.0% of them read the newspaper daily. This was followed by those with secondary education (44.1%) with the lowest frequency (28.1%) among those with primary or lower education.

In terms of locality, The Public Awareness of Science and Technology Malaysia 2000 al本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。