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摘要：1971年9月9日，杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日，《明星》已经成为一个全国性的报纸读物，并在吉隆坡设立了一个办事处，1981年，为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日，《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑，同年被列入吉隆坡证券交易所。在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。

th consumers and advertisers have demonstrated a willingness to pay more for high value, topic-specific publications than they would for newspapers providing general news only,' wrote authors Marieke van der Donk and Marcel Fenez in the report's executive summary.

Financial readers were willing to buy financial online content for 97% as much as they would pay for a traditional paper. Meanwhile, sports fanatics would pay as much as 77% as they would for a traditional paper, for an online edition that focused on sports.

The study showed newspapers are still the major sources of news and information for consumers, with survey respondents listing almost equally television, the Internet, and newspapers (free and paid) as their main source of news and information. Moreover, all 4,900 respondents were willing to pay for the general print news content.

This is not to say that newspapers should not make the move online, said the report. Over 60% of respondents were willing to pay for general online news. Furthermore, based on the report's findings, a key future trend is the willingness of younger readers to pay for online content. According to the report, newspapers have been able to earn readers trust and loyalty, thus giving them the opportunity to both lead and follow audiences as they migrate online and into the use of portable electronic media like mobile devices.

It also noted that although the rapid adoption of the Internet and mobile technology have created a market for mobile devices, especially for those under 35, they are low on the list of preferences for accessing information because of the difficulty of reading content on these devices.

Malaysians are not giving up newspapers for the Internet. This research based on the data sourced from Nielsen Media Index from 2006 to 2008. It shows that newspaper consumption levels held steady all through 2008 despite the rise in Internet consumption.

Malaysian newspaper consumption holds steady despite Internet. It's written by Emily Tan, Tuesday, 01 September 2009 at 11:24.While the average time a Malaysian spends online has increased by 24% from three hours a day in 2006 to three hours and 46 minutes a day in 2008, the average time spent reading a newspaper has held steady at 49 minutes in the same time span. 'There is no sign that Malaysians are shifting from newspapers to the Internet,' said the report published in PHD's August newsletter 'PHD Pioneering'. PHD is a media service agency under the Omnicom Media Group.

The PHD study found that Malaysians over the age of 30 spend more time reading newspapers and its about 50 minutes daily, while the teenagers and young adults read for about half an hour on average per day.

A few online news portals that without print circulation have been gaining a huge popularity since last year, creating a stiff competition in online space compared to the print circulation. As for English newsprint, The Star is still well ahead of everyone, considering The Sun offers free controlled circulation.

Newspaper readership in Peninsular Malaysia for the fourth quarter of last year (4Q08) grew about two p本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。