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美国留学生毕业论文范文 [8]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-14编辑:felicia点击率:26213

论文字数:论文编号:org201408141348087459语种:中文 Chinese地区:中国价格:免费论文

关键词:杂志期刊马来西亚national newspaperlatest technologynew printing

摘要:1971年9月9日,杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日,《明星》已经成为一个全国性的报纸读物,并在吉隆坡设立了一个办事处,1981年,为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日,《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑,同年被列入吉隆坡证券交易所。 在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。

aper industry players have to constantly evolve themselves to stay ahead by improving technology and addressing readers' preferences.


The second Finance Minister, Tan Sri Nor Mohamed Yakcop urged the industry to play actively its role by involving themselves in developing the digital medium instead of ignoring it. He said it in his keynote address at the Malaysian Newspaper Publishers Association forum.


Nor Mohamed said that with the online global reach, publish news about the country's development became faster and easier. He added that to promote Malaysia as a developing and stable nation to potential foreign investors, information reported must be accurate. This image would be able to attract more foreign investments and visitors in Malaysia.


As for Group M chief executive officer, Henry Tan said that as technology drove change, consumers, media, media agencies and clients were changing as well. New generation was created by new technology while new media structure and ownership will strengthen competition. The role of media agencies has expanded to more than just planning and buying media spots. Agencies also have to recognize changes in clients and deal with each one differently.


Dow Jones Asia-Pacific sales director, Mark Hollands said change was not uncommon in the print media which comprised it to be better and more efficient.


Potential new revenue stream and the branding improvement from a strong online presence in the combination of global trend, these have seen that local traditional news organizations begin to put more resources on the online platform. Besides, they also hired people who recognize the benefits of Web 2.0 applications such as social networking site Facebook, and Twitter, the so-called SMS of the Internet.


The growing popularity of online news sites where readers can read for free is one reason decision-makers at traditional news organizations find it very hard to raise cover prices for their printing product. A drop in circulation numbers directly impacts the advertising rate which a publication commands.


According to the On Media newsletter, the circulation numbers from Nielsen Media Research signified online news portals have not affected print newspaper that much though online readership has increased rapidly over the past year. At present, online news sites still do not enjoy the level of loyalty and commitment shown by readers to newsprint. Online readership tends to change based on economic, political and social events, said the newsletter. Based on Nielsen Media Research and Com Score, the newsletter concluded that readers spend less time reading online news than print.


About three million Malaysians visited local online news portals daily in March this year, compared with 2.5 million in the same month last year according to ComScore Media Metrix, a digital marketing research company. The average daily readership for local news portals for that period was about 2.8 million. Malaysiankini led online English news sites average daily visitors over the past year. As for The Star Online was placing second. Utusan Malaysia Online led Malay-language online followed by Berita Hari论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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