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If other animations in the world are able to portray the culture and identity of their respective nations through animation, it is certainly possible to do the same amount of wonder to Malaysia. There is a need to distinguish Malaysian animation from the rest of the world and answer the big question; what makes Malaysian animation 'Malaysian'? Furthermore, how is the reception of the local audience and what is the future direction towards enhancing the global acceptance of Malaysian animation?

Problem Statement

Although locally-produced animation can be back-tracked to the 1970s, locating proper documentation on animation in Malaysia has been somewhat problematic. This is due to a number of possible reasons. Among them being the fact that this particular area of mass media content is hardly even studied although being obviously around for quite some time. On a global note, animation has been studied from different points of views i.e. history of cinematic animation in the world by Stephenson (1967), intercultural communication by Kelts (2006) and characteristics of animation according to culture by Poitras (1999). Furthermore, compared to the rich history of Northern American, European and Japanese animation and the impact it has on society, Malaysian animation is relatively new and swiftly growing in order to accommodate the needs of localized media content.

The dilemma identified which has lead to this study is placed as follow:

Although animation content has been studied worldwide, there is a lack of study on the local context.

As of now, there is no specific description (characteristics) of a Malaysian animation per se.

The impact of which Malaysian animation has on the local scene is too obvious to be left unstudied.

Animation can be used as a possible non-sensitive tool to promote national identity within the country and to the world. 

What are the blueprints of future Malaysian animation content?

Research Objectives

With the acceptance and reception of various forms of animation globally stronger than ever, it is strong evidence that supports the need for going glocal. Aiming for worldwide recognition, the opportunity at hand must be taken and utilized as effectively as possible. Animation has the potential of introducing Malaysian culture and identity to the world in a way the United States and Japan has achieved. This study aims at connecting those dots together and hopefully would lead towards planting a name for Malaysia in the world media content industry.

By and large, this research intends to find out the complete list of Malaysian animation, what the characteristics of Malaysian animation are, what makes Malaysian animation accepted by the audience, and the future direction of animation in Malaysia. Hopefully this study will also, in due course, be able to identify the areas of improvements for Malaysian animation and to be able to provide an insight into the chronologies and important events which have occurred and affected the development of Malaysian animation.

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