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Chapter One Introduction 

1.1 Background 
It  is  well  known  to  us  all  that  the  Chinese  people  hold  many  activities  to  celebrate  the most  magnificent  and  exciting  Spring  Festival,  for  instance,  having  a  thorough  cleanup, decorating streets and houses with lanterns and festoons, setting off fireworks and firecrackers, paying New Year calls, etc.. These activities are invested with a nation’s civilization and carry forward  its  traditional  cultural  customs.  Among  such  a  highly  diversified  activities,  pasting Spring Festival couplets is one of the most popular ones, which is maintained today and will continue.  Jiang  (2014)  says  that  we  often  need  some  things  with  a  hint  of  sense  of  rites  and ceremonies.  Taking  Spring  Festival  couplets,  which  is  posted  on  household  doors  as  an example, the Spring Festival couplet has been a symbol or an essential part of our culture. The Spring Festival couplet is a strong identity of Chinese cultural element. “The Study of Chinese Nian: Customs Spring Festival Couplet ” says that this tradition has a long history and rich social and cultural connotations and in its way of evolution, typical Chinese ethical feelings, life consciousness and cultural pursuit are condensed (Lü, 2010). Chinese language is  the  unique  carrier  of  Spring  Festival  couplets.  As  a  result  of  some  special  features  in Chinese  language  and  Chinese  character,  the  sound,  shape  and  melody  in  Spring  Festival couplets can be expressed perfectly (Xu, 2011). Apart from the above mentioned, the content of  Spring  Festival  couplets  is  another  important  aspect.  The  rich  content  of  Spring  Festival couplets  includes  a  wealth  of  meaning.  The  Spring  Festival  couplet  has  been  found  as  a language  phenomenon  for  a  long  time.  Some  scholars  have  made  some  achievements. However,  we  still  have  a  long  way  to  go,  and  more  attention  should  be  paid  to  studies  on Spring Festival couplets, which is one of the most important elements of Chinese traditional culture.  All  in  all,  many  rich  and  good  linguistic  expressions  embedded  in  Spring  Festival couplets  have  attracted  many  academics.  As  for  the  present  achievements,  the  researchers usually  study  Spring  Festival  couplets  from  viewpoint  of  Chinese  linguistic  literature, sociology  and  folklore.  Few  researchers  have  ever  made  efforts  to  study  Spring &本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。